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	<title>She-conomy &#187; Effects of recession</title>
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	<description>A guys guide to marketing to women</description>
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		<title>She-conomy &#187; Effects of recession</title>
		<link>http://she-conomy.com</link>
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		<item>
		<title>Guys, Be Wary Of Blaming Your Declining Sales Solely On The Recession.</title>
		<link>http://she-conomy.com/2011/03/08/guys-be-wary-of-blaming-declining-sales-on-the-recession/</link>
		<comments>http://she-conomy.com/2011/03/08/guys-be-wary-of-blaming-declining-sales-on-the-recession/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 08:22:16 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Women and Customer Service]]></category>
		<category><![CDATA[Marketing to Women Effectively]]></category>
		<category><![CDATA[Marketing to Women in Recession]]></category>
		<category><![CDATA[men marketing to women]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3142</guid>
		<description><![CDATA[Nearly a year ago, I was chatting with the owner of a retail flooring store. He shared that one of the national flooring industry associations had conducted research which revealed &#8220;women were their market.&#8221; He went on to say that the findings suggested flooring retailers need to better understand and cater to the female audience. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3142&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/03/08/guys-be-wary-of-blaming-declining-sales-on-the-recession/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Attention Male Marketers: Women Can Be Bought</title>
		<link>http://she-conomy.com/2010/08/25/attention-male-marketers-women-can-be-bought/</link>
		<comments>http://she-conomy.com/2010/08/25/attention-male-marketers-women-can-be-bought/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 19:11:29 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Marketing to women in a recession]]></category>
		<category><![CDATA[recession-ista]]></category>
		<category><![CDATA[Saks]]></category>
		<category><![CDATA[Women and coupons]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2898</guid>
		<description><![CDATA[Recently, I’ve received a rash of coupons in the mail. I’m not talking about the Val-Pak kind (although I do like those). I’m talking about serious discounts from specific retailers. The rundown: Victoria’s Secret. Happy birthday to me! $10 off my in-store purchase. Express. $20 off my purchase. $30 if I spend $75. Saks Fifth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2898&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/08/25/attention-male-marketers-women-can-be-bought/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Share/Bookmark</media:title>
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	</item>
		<item>
		<title>Brand vs. Discounts &#8211; Guys, For Women, It Is NOT All About Price</title>
		<link>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/</link>
		<comments>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 14:59:41 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[Brand vs Discounts]]></category>
		<category><![CDATA[Chris Dickey]]></category>
		<category><![CDATA[Discounts for women]]></category>
		<category><![CDATA[HPI]]></category>
		<category><![CDATA[Marketing to Women in Recession]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Not about Price]]></category>
		<category><![CDATA[Women and Price]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2184</guid>
		<description><![CDATA[According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2184&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">she-discount</media:title>
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		<media:content url="http://static.addtoany.com/buttons/share_save_171_16.png" medium="image">
			<media:title type="html">Share/Bookmark</media:title>
		</media:content>
	</item>
		<item>
		<title>Men, Women are Different Today. Marketing That Worked in the Past Will Not Work in the Future.</title>
		<link>http://she-conomy.com/2009/08/24/men-women-are-different-today-and-what-worked-in-the-past-will-not-work-in-the-future/</link>
		<comments>http://she-conomy.com/2009/08/24/men-women-are-different-today-and-what-worked-in-the-past-will-not-work-in-the-future/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 16:24:58 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[female consumer]]></category>
		<category><![CDATA[Laura Zalaznick]]></category>
		<category><![CDATA[M2W Conference]]></category>
		<category><![CDATA[NBC Universal]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1642</guid>
		<description><![CDATA[Today’s women are dramatically different. And their shift cannot be categorized by a simple comparison to their predecessors of the 50s, or the 90s or even the people they were at the turn of the millennium. Today’s women have changed from the consumers we recognized as recently as just one year ago. The economic crisis [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1642&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/08/24/men-women-are-different-today-and-what-worked-in-the-past-will-not-work-in-the-future/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">sheconomy_online_women</media:title>
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		<media:content url="http://static.addtoany.com/buttons/share_save_171_16.png" medium="image">
			<media:title type="html">Share/Save/Bookmark</media:title>
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		<item>
		<title>Men, Today Marketing to Women is About Lifestages, Not Ages.</title>
		<link>http://she-conomy.com/2009/08/13/men-today-marketing-to-women-is-about-lifestages-not-ages/</link>
		<comments>http://she-conomy.com/2009/08/13/men-today-marketing-to-women-is-about-lifestages-not-ages/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 13:51:10 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Lifetime Network]]></category>
		<category><![CDATA[M2W Conference]]></category>
		<category><![CDATA[women demographic]]></category>
		<category><![CDATA[Womens life stages]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1630</guid>
		<description><![CDATA[Traditional demographics are dead. There&#8217;s no longer a group that is simply female 25-54, so marketers need to focus on a woman’s life stage, not her age. One 40-year old female may have a toddler and another may have a student in college. While they are the same age, their life stages are significantly different. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1630&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/08/13/men-today-marketing-to-women-is-about-lifestages-not-ages/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">sheconomy_lifestages</media:title>
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		<media:content url="http://static.addtoany.com/buttons/share_save_171_16.png" medium="image">
			<media:title type="html">Share/Save/Bookmark</media:title>
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		<item>
		<title>Men, Do You Have Questions About Marketing To Women?</title>
		<link>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/</link>
		<comments>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 12:03:46 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[M2W]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1385</guid>
		<description><![CDATA[Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1385&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Advertisers Shouldn&#8217;t Abandon Women. Build Relationships Through Social Media</title>
		<link>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/</link>
		<comments>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 14:25:57 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Advertising during the Recession]]></category>
		<category><![CDATA[build relationships]]></category>
		<category><![CDATA[women and recession]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1154</guid>
		<description><![CDATA[You&#8217;ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is&#8230; women don&#8217;t want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1154&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">women-relationships</media:title>
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		<item>
		<title>The Advertising Media World Has Changed – FOREVER.   For Marketing To Women, It&#8217;s A Good Thing.</title>
		<link>http://she-conomy.com/2009/03/05/the-advertising-media-world-has-changed-forever-for-marketing-to-women-its-a-good-thing/</link>
		<comments>http://she-conomy.com/2009/03/05/the-advertising-media-world-has-changed-forever-for-marketing-to-women-its-a-good-thing/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 15:38:35 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[TV Networks]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1112</guid>
		<description><![CDATA[The world of media as we have all come to know and understand it as marketers, advertisers and clients has changed &#8211; FOREVER. But if you are targeting women and using Social Media, you would be wise to view this as a good thing. As we witness the size of newspapers shrinking, magazines going away [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1112&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/03/05/the-advertising-media-world-has-changed-forever-for-marketing-to-women-its-a-good-thing/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Men, You Have to Know What Women Want – Especially During a Recession</title>
		<link>http://she-conomy.com/2009/02/25/men-you-have-to-know-what-women-want-%e2%80%93-especially-during-a-recession/</link>
		<comments>http://she-conomy.com/2009/02/25/men-you-have-to-know-what-women-want-%e2%80%93-especially-during-a-recession/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 20:57:49 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Men knowing theri female market]]></category>
		<category><![CDATA[men marketing to women]]></category>
		<category><![CDATA[Women in recession]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1058</guid>
		<description><![CDATA[I was honored when Jo Roberts, reporter for  Marketing Week, asked for my input in her article, &#8220;What Women Want&#8221;, It first appeared today, in this week&#8217;s issue and it is packed full of new research, opinions and advice that speak directly to how women are ditching brands during these tough economic times and marketers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1058&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/02/25/men-you-have-to-know-what-women-want-%e2%80%93-especially-during-a-recession/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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		<title>Guys, Women Made Up Nearly 45% of the Super Bowl Viewers. And You Missed Them Again.</title>
		<link>http://she-conomy.com/2009/02/05/did-super-bowl-ads-win-with-women/</link>
		<comments>http://she-conomy.com/2009/02/05/did-super-bowl-ads-win-with-women/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 14:17:24 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Ignoring women in advertising]]></category>
		<category><![CDATA[Kristi Faulkner]]></category>
		<category><![CDATA[Paul Venebles]]></category>
		<category><![CDATA[Super Bowl ads]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=920</guid>
		<description><![CDATA[We have all witnessed over the years how the Super Bowl ads have been talked up as much or more than the game itself. From the adorable little boy who gives Mean Joe Green his Coke, to the secret production of commercials to be revealed during the game, to the unequaled cost of a :30 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=920&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/02/05/did-super-bowl-ads-win-with-women/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">football</media:title>
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