Posted on November 13, 2009 by sheconomy
According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: Marketing to Women, adage, Marketing Week, Marketing to Women in Recession, Not about Price, Discounts for women, Chris Dickey, HPI, Brand vs Discounts, Women and Price | 2 Comments »
Posted on August 24, 2009 by sheconomy
Today’s women are dramatically different. And their shift cannot be categorized by a simple comparison to their predecessors of the 50s, or the 90s or even the people they were at the turn of the millennium. Today’s women have changed from the consumers we recognized as recently as just one year ago. The economic crisis [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing to Women, Social Media, Targeting Women, Web 2.0 | Tagged: female consumer, Laura Zalaznick, M2W Conference, Marketing to Women, NBC Universal | 3 Comments »
Posted on August 13, 2009 by sheconomy
Traditional demographics are dead. There’s no longer a group that is simply female 25-54, so marketers need to focus on a woman’s life stage, not her age. One 40-year old female may have a toddler and another may have a student in college. While they are the same age, their life stages are significantly different. [...]
Filed under: Advertising to Women During Recession, Effects of recession, Marketing to Women, Social Media, Targeting Women | Tagged: Marketing to Women, women demographic, M2W Conference, Lifetime Network, Womens life stages | 7 Comments »
Posted on April 29, 2009 by sheconomy
Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: advertising to women, M2W, Marketing to Women, Targeting Women, Trends, Women and social media | Leave a Comment »
Posted on March 11, 2009 by sheconomy
You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: women and recession, Women and social media, Advertising during the Recession, build relationships | 3 Comments »
Posted on March 5, 2009 by sheconomy
The world of media as we have all come to know and understand it as marketers, advertisers and clients has changed – FOREVER. But if you are targeting women and using Social Media, you would be wise to view this as a good thing. As we witness the size of newspapers shrinking, magazines going away [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing 2.0, Marketing to Women, Social Media, Web 2.0, Women and the Internet | Tagged: Magazines, Newspapers, Recession, Social Media, TV Networks | 5 Comments »
Posted on February 25, 2009 by sheconomy
I was honored when Jo Roberts, reporter for Marketing Week, asked for my input in her article, “What Women Want”, It first appeared today, in this week’s issue and it is packed full of new research, opinions and advice that speak directly to how women are ditching brands during these tough economic times and marketers [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, Targeting Women | Tagged: Marketing Week, Men knowing theri female market, men marketing to women, Women in recession | 10 Comments »
Posted on February 5, 2009 by sheconomy
We have all witnessed over the years how the Super Bowl ads have been talked up as much or more than the game itself. From the adorable little boy who gives Mean Joe Green his Coke, to the secret production of commercials to be revealed during the game, to the unequaled cost of a :30 [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Super Bowl ads, Ignoring women in advertising, Kristi Faulkner, Paul Venebles | 1 Comment »
Posted on January 16, 2009 by sheconomy
In a recent article from the Wharton School of Business, marketing professor John Zhang stated, “In challenging times, marketers must work harder to segment consumers with specific messages. If, in the past, you used mass media, you probably want to be more targeted now to make sure the message gets to the right people.” Keeping [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, Targeting Women | Tagged: Buying Poer of women, Marketing 2.0, Marketing during recession, Marketing to Women, Marketing to women during recession, McGraw Hill Research, Wharton School of Business, women spending | 1 Comment »
Posted on January 14, 2009 by sheconomy
During recessionary times business owners and marketers respond differently. Some become paralyzed, some stay in their comfort zone by sticking with what has proven to work in the past, but a small few view it as a time to explore and are invigorated by the possibilities of imminent change. The latter are the ones you [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Women and the Internet | Tagged: Marketing 2.0, Marketing to Women, Marketing to Women Effectively, recession marketing, Social Media, social networking, social networks, Targeting Women, Women and social media, women blogging | 5 Comments »
