12 Hurdles Male Marketers Must Clear To Successfully Market To Women With Social Media

As I review the explosive stats on the MBAonline INFOGRAPHIC shown below, I am amazed at the number of male marketers who still question the validity of using social media to connect with women. But they do, and I hear from them daily. After many discussions, I have noticed several common mistakes marketers continue to make when attempting to reach the female audience which keeps them from realizing success with social media. 12 Mistakes Male Marketers Continue to Make When Marketing to Women With Social Media They are still trying to tell women what they want They are not listening to what

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The Top 6 Reasons That Businesses Must Embrace The Design Process To Effectively Market To Women.

I just watched the recently released documentary titled, Design the New Business. A big thanks, by the way, to BI watercooler for this great find! Seven months in the making, Design the New Business, is a collection of interviews with business and design strategists from around the world. In it, they deliberate the role that DESIGN will, or should play, as companies address today’s ever-changing and complex issues. Want To Market To Women? This Video Is A Must See. Interestingly, what you won’t find in it, is the specific mention of women. But, what you will find are creative discussions

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When Marketing to Women, Please Note: Digital Marketing Isn’t a Fad – It’s The Future.

It’s difficult to think anyone would still believe that digital or more specifically social and mobile are fads, but this Infographic by @ROI_Media certainly helps clear it up. And since women rule the Internet, marketers would be wise to take heed. Are you connecting with women online? Infographic by the social media marketing team @ROI_Media Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to

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John Carter Goes to Mars. But Don’t Tell The Women

Below is an excerpt from an article in Newsweek & The Daily Beast titled, “Disney’s Quarter-Billion-Dollar Movie Fiasco.” In it, Chris Lee, examines marketing missteps for the not yet released movie, JOHN CARTER – originally titled, John Carter of Mars™. “Although the character has been known as “John Carter of Mars” and was envisioned as a movie trilogy under that name, Disney marketers dropped the “of Mars” part because of industry-think holding that female movie fans are more likely to be turned off by such overtly sci-fi elements.”  Right…… and I’m sure I won’t even notice the crater-like topography or the elusive

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When Marketing to Women, Don’t Be A Man: Ask For Directions

To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, but the survey further validates and substantiates that simply knowing women are your market could be more dangerous if you don’t take the extra steps to understand them. “Women work very hard. They wear many hats. Often they are so busy being responsible and reliable

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The Purchasing Power of Women [Infographic]

Women continue to gain control of wealth and purchasing power. Check out the infographic below from an article by @DawnLBillings in the Business Insider.    

Auburn University Is Getting An Education in Social Media

As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn’s Offensive Coordinator are likely going to find this out – the hard way.  Kristi Malzahn, wife of Gus Malzahn, is the subject of a video that went viral a few days ago. Kristi Malzahn spoke at the Summit, a Christian conference, on Oct. 6. and was promoted to speak about “her passion for Christ, through authentic and intentional

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@aplusk Has Lost His Voice

I believe this could possibly be the biggest faux pas or sell out in social media to date.  Below is @aplusk’s first “fake” tweet. I say “fake” because we have no way of knowing if it is really him or not. He has officially handed the management of his Twitter account over to his media team at Katalyst Media to edit and monitor his tweets from now on. So, why did this happen? Ashton Kutcher simply made a mistake. He tweeted based on an assumption. He assumed that Joe Paterno, former Head Coach of the Penn State Nittany Lions, was

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On A Painting It’s Art. For A Car Commercial It’s CREEPY.

CREEPY was the first word that came to mind as I watched Toyota‘s new “Family People Person” Prius commercial. Next was “disturbing” and then “I don’t get it.” (I actually do “get it” now or rather, I get what they are “trying” to say after it was explained to me in the “Making of Toyota Prius Family People Person” video.) And while I “get” the Andre Martins de Barros artful concept they were  mimicking, I still think the spot is disturbingly creepy. Toyota and Saatchi & Saatchi are, no doubt, attempting to further exploit the success of their 2010 and 2011

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Is Facebook vs. Google+ Similar to Microsoft vs. Apple?

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft has been somewhat discombobulated, they both fulfilled an untapped need. Microsoft redefined productivity in the business world. Facebook revolutionized the way we communicate with each other. Both achieved what needed to be done on a functional level. Apple on the other hand offered equal functionality

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