When Marketing to Women, Don’t Be A Man: Ask For Directions

Posted on January 19, 2012 by sheconomy

To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: , , , , , , , , , , | 1 Comment »

Auburn University Is Getting An Education in Social Media

Posted on November 30, 2011 by sheconomy

As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn’s Offensive Coordinator are likely going to find this out – the hard way.  [...]

Filed under: Connecting with Women, Social Media, Viral marketing, Web 2.0, Women and the Internet | Tagged: , , , , , , , , , , | 1 Comment »

@aplusk Has Lost His Voice

Posted on November 11, 2011 by sheconomy

I believe this could possibly be the biggest faux pas or sell out in social media to date.  Below is @aplusk’s first “fake” tweet. I say “fake” because we have no way of knowing if it is really him or not. He has officially handed the management of his Twitter account over to his media [...]

Filed under: Connecting with Women, Social Media, Women and social media | Tagged: , , , , | Leave a Comment »

On A Painting It’s Art. For A Car Commercial It’s CREEPY.

Posted on October 4, 2011 by sheconomy

CREEPY was the first word that came to mind as I watched Toyota‘s new “Family People Person” Prius commercial. Next was “disturbing” and then “I don’t get it.” (I actually do “get it” now or rather, I get what they are “trying” to say after it was explained to me in the “Making of Toyota [...]

Filed under: Connecting with Women, Examples of Bad/Good Advertising | Tagged: , , , , | 3 Comments »

Is Facebook vs. Google+ Similar to Microsoft vs. Apple?

Posted on July 11, 2011 by sheconomy

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 6 Comments »

What Did Google Learn That Male Marketers Need to Know? It’s Not Just About The Numbers.

Posted on July 6, 2011 by sheconomy

Watching the progression of Google’s newest social attempt with Google+  (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had [...]

Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , | 2 Comments »

How Brands Can Effectively Connect With Female Bloggers

Posted on May 17, 2011 by sheconomy

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | 3 Comments »

Pink Done Right Equals PANK® And Male Marketers Should Pay Attention

Posted on April 25, 2011 by sheconomy

The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love [...]

Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: , , , , , , , , , , , , , | 1 Comment »

Who Makes The Final Marketing/Creative Decision at Your Company/Agency? Male or Female.

Posted on April 14, 2011 by sheconomy

While several opinions typically go into strategies and ads created, it most always comes down to ONE  final decision maker. Who in your company decides if a concept or ad ever sees the light of day? Male or female? Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working [...]

Filed under: Buying Power of Women, Connecting with Women, Targeting Women, Women and the Internet | Tagged: , , , | Leave a Comment »

Is Social Media a Fad or a Revolution? If You Market to Women, You Need to Know.

Posted on April 12, 2011 by sheconomy

Click here to watch the latest video reminding us that social media simply continues to be a major part of our everyday life. Will it ever slow down? I think so. But does that mean it will become less relevant? I DON’T think so. I actually believe we will have to just get used to [...]

Filed under: Marketing to Women, Women and the Internet, Social Media, Connecting with Women, Women and social media | Tagged: , , , | 3 Comments »

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