I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Web 2.0 | Tagged: Female Marketers, Holly Buchanan, Male marketers, Marketing women, Motrin | 9 Comments »
Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and [...]
Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | Tagged: Marketing to Women, bad advertising, SmartStrand® Carpet, Mohawk® Flooring, Chip Wade, HGTV, Bad marketing to women | 7 Comments »
Holly Buchanan, author of The Soccer Mom Myth, posted an interesting article on her website Marketing to Women Online. It was an article written by a man, Aaron Traister, about What Men Love About Women. As she read through the article she noticed a very interesting point. One that I too found entertaining. Here is [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women | 3 Comments »
We’ve talked about this before – when marketing to women, it is extremely important that male marketers realize that there are differences between men and women. Not only do they act differently, they think very differently. And according to Dr. Bob Deustch, a cognitive anthropologist, these differences are well represented by four words: “WOMEN CYCLE, [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Connect with Women, Differences men and women, Dr. Bob Deustch | 3 Comments »
When times are tight, it only makes sense that we do things like taxes or home improvement ourselves, doesn’t it? Or, does it? A couple of years ago, many women may have agreed with you but times are changing and so is your average lady’s desire to pick up a paintbrush. According to a Vertis [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women | Tagged: DIY, home improvement and women, Marketing to Women, Vertis Communications | 2 Comments »
T.V. is a part of most Americans life, especially for moms. Their children watch television, and consequently so do they. In a blog on MediaPost, writer Petra Arbutina, asks a very good question: “Are these moms really engaged in the programming when they’re watching television with their families?” I would think that the answer is…no. [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Engage, Moms, MediaPost, Petra Arbutina, multi-minders, tv, American Idol, Survivor, Hulu | 4 Comments »
As I sit here writing this blog, a million and one thoughts are running through my mind that have nothing do with the task I am actually performing. “What’s for dinner tonight?” “I wonder how the proposal is coming?” “The sun has finally come out!” “Did I reschedule that appointment?” “Wow, my feet hurt.”… And [...]
Filed under: Buying Power of Women, Connecting with Women, Social Media, Targeting Women | Tagged: Marketing to Women, adage, Kelly Skoloda, Ketchum, Too Busy To Shop, Martin Bihl, Multi-minding women | 1 Comment »
Guys, if you are still not convinced that even more women are spending even more time on social networks, and you are even more baffled as to how that translates to your bottom line, then this one’s for you. SheSpeaks’ 2009 Social Media Study revealed dramatic increases in the number of women participating in social [...]
Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: 2009 Social Media Study, Aliza Freud, facebook, Marketing to Women, SheSpeaks, Twitter, Women and social media | 5 Comments »
According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: Marketing to Women, adage, Marketing Week, Marketing to Women in Recession, Not about Price, Discounts for women, Chris Dickey, HPI, Brand vs Discounts, Women and Price | 2 Comments »
That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it’s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of poor marketing to women are dead on. Special thanks [...]
Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Targeting Women, bad advertising, Sarah Haskins, Twocommacopy, Kristina Mills | 3 Comments »
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