Happy Women’s Day! Now…Go Think Like a Man. #BicFail

CMJEB8dWsAAhyZ6

  GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human.  Bic found this out after posting the above ad to their Facebook page on National Women’s Day in South Africa. In response to the immediate backlash from hundreds on social media, the ad was quickly removed along with all of the irate comments and replaced with an apology. Or rather, their “first” attempt at an apology: We would like

Read More…

Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employees

Women in Automotive

There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. Just a few of the reasons could be that women now hold more driver’s licenses than men – 105 million women, compared with 104 million men. They influence 80% of U.S. car purchases and they control more than $13 trillion in personal wealth today. Women buy 65 percent of all new tires, make 65 percent of new car purchases and 45 percent of light trucks and SUV purchases. Yet, currently, the percentage of female employees in the auto industry remains stagnant at

Read More…

Social Media May Have a 30 Year History, But The Impact on Marketing to Women Took Place in the Last Five Or So

Women and SM

While it seems that social media happened overnight, the technology has actually been evolving over the past three decades as you can see in the Infographic from Simplify360 below. Even, Six Degrees, considered the first modern social network, was launched as early as 1997 allowing users to create profiles and become friends with other users. Yet, although it attracted as many as 3.5 million members at one point, Six Degrees of Kevin Bacon appears to have had much longer staying power. Perhaps just a bit before it’s time, Six Degrees shut down in 2001, just three years before “The Facebook” launched. But for

Read More…

Male Marketers: Not Listening to Moms, is Not Good for Business

Moms Feature image

All moms are not the same anymore than all women are the same. Yet, marketers not only continue to lump them all together as one segment, they tend to forget that moms are still women and have needs in addition to being a mom. Nicola Kemp puts it best in an article she authored in Marketing Magazine appropriately titled, “Marketing to Mums is Broken”, “In brands’ persistent, misguided belief that they can market to mothers as a homogeneous group, their characterization of women ranges from the idealized to the absurd.” The article also reveals the disappointing findings shown below from research conducted by

Read More…

Male Marketers Marketing to Women: Cannes Is Now Rewarding Creativity That Challenges Gender Bias

Cannes award copy

In June of this year, Cannes Lions will introduce a new Lion – the Glass Lion: The Lion for Change – which honors work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by Cindy Gallop, Founder and CEO of IfWeRanTheWorld / MakeLoveNotPorn, will assess work entered into the new category. Gallop stated, “I couldn’t be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions’ commitment to ensuring that both our industry and the work we create not only more accurately reflects the world around us,

Read More…

Male Marketers: When The Tsunami Of Female Power Peaks, Most Will Not Know Where The Crack Began

Tsunami

tsu·na·mi – (t)so͞oˈnämē/ –  a series of ocean waves generated by  displacements in the sea floor, landslides, or volcanic activity.  A tsunami wave may come gently ashore or may increase in height to become a fast moving wall of turbulent water several meters high. Not meaning to sound overly dramatic here, but a tsunami is the visual that came to my mind as I read Pamela Ryckman’s, book, Stiletto Network. I believe most male decision makers from CEO’s to marketers to owners would benefit from reading this book. Otherwise, they will not even feel the underlying shift now taking place which is

Read More…

4 Ways to Market Technology to Women

Women in Tech small

It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, “Why the Tech Industry is (Still) Failing Women:” Only eight percent of startup founders are women, according to EZebis, a site that supports women in tech. Women comprise fewer than 30 percent of U.S. computer science and engineering programs at the undergraduate and graduate levels, according to the National Science Foundation. YET, WHO ACTUALLY PURCHASES TECH PRODUCTS? Let’s take a look at a few more numbers. Women in Western countries use the internet

Read More…

Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?

Diverse Women

Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition] will hear from it’s founder Marti Barletta, author of Marketing to

Read More…

101 Stats About Digital Moms And Their Shopping Behavior

Digital Shopping Carts

How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom is the ultimate Household CEO and many of her actions take place online with

Read More…

Male Marketers, It’s Time to Grow Up. Marketing to Women is Not Childs Play

Blue vs Pink

Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on. It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily. All women must like pink, for everything Men should never like, wear or even consider the color pink, for anything Women cannot be mechanically-minded All men are mechanically-minded Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows Only guys like sports, fast cars, adventure and excitement,

Read More…