Women With Children At Home Are More Likely To Use Social Media


A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where price means everything, retailers who already have a presence on social networking sites like Facebook and Twitter are one step ahead of getting in front of these women. Women with children at home are more likely to use Facebook (60.3%),  MySpace (42.4%) and Twitter (16.5%)

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Men, Hard Proof That Social Engagement Equals Higher Revenue.


We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships. We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image and video sharing (FlickR, and YouTube), bookmarking (RSS) and collaborative tools (Forums). So it only makes sense that as women flood to the Internet we strategically find ways to meet them there and not only make sure they are aware of our brands, but bond

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Social Networking and Women – Continues To Be A Growing Phenomenon


For a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they care. Last year, 15 million women were blogging with 20 million reading and commenting. Women ages 55 and older are the fastest growing group on Facebook. Advice and online community is key. It encourages users to share experiences and bridge relationships with partners. There is

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Men, Women Are Giving Up Time Spent with Traditional Media for Social Media

Blogv s.Trad Media

“The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice,” said Elisa Camahort Page, COO of BlogHer. And where is this time spent coming from? According to The “2009 Social Media Study” from BlogHer, iVillage and Compass Partners posted on eMarketer, women are so enthusiastic about reading and writing blogs, they are stealing time from other media to spend more in the blogosphere and on social network sites. While newspapers continue to take the biggest hit with a 39%

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Men, Do You Have Questions About Marketing To Women?


Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and if you have any specific questions please feel free to send them to me @sheconomy or follow hashtag #m2w for the most updated info. What Women Want in the Digital Age How Marketers Can Harness the Power of Digital Influencers Leveraging Women as Consumer Advocates

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Blogging: The Engine That Drives Your Social Media Efforts


It began with conversations. Then we got into broadcast media. Now we are going back to conversations. It’s a full circle. –Terry Catchpole, The Catchpole Corporation. As I have discussed in past posts, one of the best ways to connect to the female audience and build your brand is through a personal or corporate blog. Blogs are changing the way Business talks with their customers and you can see this through the fact that 23 million websites currently publish RSS feeds. Your business needs to join the social conversation online to build trust and humanize your brand. Your blog lets

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Men, You Should Use Twitter to Market to Women


Twitter is proving to be an excellent vehicle for driving traffic to a main hub, whether it be your blog, Website or both, and it continues to explode in popularity as new users jump on daily. Twitter was created as a community builder and as you consider using Twitter for your business, it would be wise to understand that it is at its best as a relationship builder – especially when it comes to communicating with women. The most successful online stories are those that are authentic and transparent; after all women can spot honesty immediately. As an example, I

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Hey Guys….Do You Know Where Your Market Is Today?


We know that women are responsible for 85 percent of all brand purchases. A new study reveals that Internet use far surpasses TV and print. And women outnumber men in social networking. Do the math, guys. Your market is women and they are on the Internet. An IDC study released today, shows that people who have an Internet connection spend almost twice as much time surfing the Web than watching TV, and more than eight times as much reading newspapers or magazines. In a week people spend: 32.7 hours surfing the Web 16.4 hours watching TV 3.9 hours reading newspapers

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Comprehensive Resource List for Online Promotion


Tamar Weinberg, a social media enthusiast with a passion for all things tech, has painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months. This collection deserves to be bookmarked. The list will provide a great resource for your 2009 online promotional efforts. Best Internet Marketing Posts of 2008 The list categories include: Search Engine Optimization (SEO) Social Media Strategy Twitter Sphinn LinkedIn Digg Wikipedia StumbleUpon Fark Facebook delicious Flickr FriendFeed Blogging Viral Marketing Link Building Reputation Management Analytics Branding Local Search Content Development Web Development Affiliate Marketing Domains and

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Web 2.0 in 2009


It seems that as Web 2.0 becomes more mainstream, it is also becoming even more confusing for most. The possibilities appear endless for marketing professionals and their clients, but many have no idea how or where to start as others continue to debate its potential effectiveness. And as the economy worsens, marketers are scrambling. Further concerning is the fact that so many companies are making severe cuts in the area of marketing as these unchartered territories are entering the arena. Historical recessions of the past have revealed that companies that continue to advertise during the bad times solidify their existing

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