How Brands Can Effectively Connect With Female Bloggers

Posted on May 17, 2011 by sheconomy

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | 3 Comments »

WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity?

Posted on March 23, 2011 by sheconomy

I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , , , , , , , , , , | 3 Comments »

Is It Necessary To REALLY Know Your Female Audience? The New Rules of SEO Say, YES.

Posted on March 9, 2011 by sheconomy

OneUpWeb recently released a new report titled, “The New Rules of SEO.” Ironically, the findings reveal what social media strategists have been screaming the past few years – it is all about delivering user-driven content. Search engine optimization has evolved over time and it is no longer simply about keywords, meta tags and web pages [...]

Filed under: Blogging, Connecting with Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | Leave a Comment »

When Marketing to Women, Remember: Moms Are Not JUST Moms

Posted on October 25, 2010 by sheconomy

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 3 Comments »

Male Marketers, Both the Use and Purchasing Impact of Social Networking Among Women Nearly Doubled in 2009

Posted on February 2, 2010 by sheconomy

Guys, if you are still not convinced that even more women are spending even more time on social networks, and you are even more baffled as to how that translates to your bottom line, then this one’s for you. SheSpeaks’ 2009 Social Media Study revealed dramatic increases in the number of women participating in social [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , | 6 Comments »

How Women’s Needs, Online Channels and the Buying Process Converge to Perpetually Market Your Brand

Posted on January 12, 2010 by sheconomy

Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases?  I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors [...]

Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , | 7 Comments »

Women With Children At Home Are More Likely To Use Social Media

Posted on September 23, 2009 by sheconomy

A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | Tagged: , , , | 4 Comments »

Men, Hard Proof That Social Engagement Equals Higher Revenue.

Posted on September 3, 2009 by sheconomy

We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships. We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image [...]

Filed under: Advertising to Women During Recession, Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , , , , | 11 Comments »

Social Networking and Women – Continues To Be A Growing Phenomenon

Posted on August 21, 2009 by sheconomy

For a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they [...]

Filed under: Advertising to Women During Recession, Blogging, Marketing 2.0, Marketing to Women, Social Media, Targeting Women | Tagged: , , , , , , | 4 Comments »

Men, Women Are Giving Up Time Spent with Traditional Media for Social Media

Posted on June 30, 2009 by sheconomy

“The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice,” said Elisa Camahort Page, COO of BlogHer. And where is this time spent coming from? According to The “2009 Social Media Study” from BlogHer, [...]

Filed under: Blogging, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: , , , , , , , , | 5 Comments »

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