Posted on February 2, 2010 by sheconomy
Guys, if you are still not convinced that even more women are spending even more time on social networks, and you are even more baffled as to how that translates to your bottom line, then this one’s for you. SheSpeaks’ 2009 Social Media Study revealed dramatic increases in the number of women participating in social [...]
Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: 2009 Social Media Study, Aliza Freud, facebook, Marketing to Women, SheSpeaks, Twitter, Women and social media | 5 Comments »
Posted on January 12, 2010 by sheconomy
Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases? I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors [...]
Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Convergence Theory, Online Social Channels, social networks, The Buying Process, The Conversation Prism, Women Want More, Womens wants | 5 Comments »
Posted on September 23, 2009 by sheconomy
A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | Tagged: Marketing-to-Moms, marketing to moms with social media, moms and social networks, listening to moms | 3 Comments »
Posted on September 3, 2009 by sheconomy
We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships. We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image [...]
Filed under: Advertising to Women During Recession, Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: facebook, Twitter, youtube, Web 2.0, flickr, Charlene Li, The Altimeter Group, ENGAGEMENTdb, Marketing to women with social media, wet paint | 11 Comments »
Posted on August 21, 2009 by sheconomy
For a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they [...]
Filed under: Advertising to Women During Recession, Blogging, Marketing 2.0, Marketing to Women, Social Media, Targeting Women | Tagged: Blogging, facebook, Lifetime Network, M2W Conference, Marketing to Women, online community, Social Networking and Women | 4 Comments »
Posted on June 30, 2009 by sheconomy
“The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice,” said Elisa Camahort Page, COO of BlogHer. And where is this time spent coming from? According to The “2009 Social Media Study” from BlogHer, [...]
Filed under: Blogging, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: blogher, compass partners, Elisa Camahort, eMarketer, Female marketing, iVillage, Marketing to Women, Traditional Media vs. Social Media, women bloggers | 5 Comments »
Posted on April 29, 2009 by sheconomy
Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: advertising to women, M2W, Marketing to Women, Targeting Women, Trends, Women and social media | Leave a Comment »
Posted on March 31, 2009 by sheconomy
It began with conversations. Then we got into broadcast media. Now we are going back to conversations. It’s a full circle. –Terry Catchpole, The Catchpole Corporation. As I have discussed in past posts, one of the best ways to connect to the female audience and build your brand is through a personal or corporate blog. [...]
Filed under: Blogging, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: blog, Chris Brogan, Fuel Lines, Michael Gass, Naked Conversation, plinky, Robert Scoble, Shel Isreal, Social Media, Terry Catchpole, The Catchpole Corporation, tips | 6 Comments »
Posted on February 24, 2009 by sheconomy
Twitter is proving to be an excellent vehicle for driving traffic to a main hub, whether it be your blog, Website or both, and it continues to explode in popularity as new users jump on daily. Twitter was created as a community builder and as you consider using Twitter for your business, it would be [...]
Filed under: Advertising during recession, Blogging, Marketing 2.0, Marketing to Women, Social Media, Web 2.0 | Tagged: Men on Twitter, PC Magazine, Savvy Auntie, Social Media, TweetDeck, Twitter, Twitter and women | 3 Comments »
Posted on February 18, 2009 by sheconomy
We know that women are responsible for 85 percent of all brand purchases. A new study reveals that Internet use far surpasses TV and print. And women outnumber men in social networking. Do the math, guys. Your market is women and they are on the Internet. An IDC study released today, shows that people who [...]
Filed under: Advertising during recession, Blogging, Buying Power of Women, Marketing 2.0, Marketing to Women, Targeting Women, Web 2.0, Women and the Internet | Tagged: Digital Divas, facebook, IDC, IDG, IPC study, Karsten Weide, Mindshare, Ogilvy & Mathers, Rapleaf study, research | 2 Comments »
