When Marketing to Women, Don’t Be A Man: Ask For Directions

Posted on January 19, 2012 by sheconomy

To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: , , , , , , , , , , | 1 Comment »

Longer Experience With Social Media Turns Into More Time Spent And The Result Is, Well… RESULTS.

Posted on April 8, 2011 by sheconomy

Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo. The newly released 2011 Social Media Marketing Industry Report is a must read. Michael Stelzner, of Social Media Examiner, has been providing this resource for three years now. But I feel this year’s report yields the most telling results because we now have [...]

Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 2 Comments »

Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?

Posted on April 6, 2011 by sheconomy

According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain [...]

Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , , , , | 8 Comments »

Guys, Be Wary Of Blaming Your Declining Sales Solely On The Recession.

Posted on March 8, 2011 by sheconomy

Nearly a year ago, I was chatting with the owner of a retail flooring store. He shared that one of the national flooring industry associations had conducted research which revealed “women were their market.” He went on to say that the findings suggested flooring retailers need to better understand and cater to the female audience. [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, Women and Customer Service | Tagged: , , , | 5 Comments »

Top 25 Consumer Brands Women Are Talking About – September 2010 Results

Posted on October 25, 2010 by sheconomy

When I was comparing September’s “Women at NBCU’s Brand Power Index” with last month’s scores, it felt a bit like watching the BCS countdown last night. Even though I was trying to figure out which teams must win or lose so that my team can go on to win the National Championship, I know things [...]

Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | 2 Comments »

When Marketing to Women, Remember: Moms Are Not JUST Moms

Posted on October 25, 2010 by sheconomy

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 3 Comments »

Guys, Is Opening a Facebook Fan Page Your Only Social Media Strategy?

Posted on October 5, 2010 by sheconomy

If so, I hate to be the bearer of bad news but you most likely have no strategy. You are not alone. A recent survey conducted by Digital Brand Expressions revealed that nearly 60% of companies using social media have entered the space with NO game plan. Yet, of those same companies that entered the [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , | 3 Comments »

Attention Male Marketers: Women Can Be Bought

Posted on August 25, 2010 by sheconomy

Recently, I’ve received a rash of coupons in the mail. I’m not talking about the Val-Pak kind (although I do like those). I’m talking about serious discounts from specific retailers. The rundown: Victoria’s Secret. Happy birthday to me! $10 off my in-store purchase. Express. $20 off my purchase. $30 if I spend $75. Saks Fifth [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Women, Targeting Women | Tagged: , , , , | 5 Comments »

Guys, Women Like Humor, But Make Sure THEY Will Think It’s Funny

Posted on December 18, 2009 by sheconomy

Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: , , , | 20 Comments »

Web Shoppers Plan to Use Social Media and Mobile This Holiday Season

Posted on December 9, 2009 by sheconomy

“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Social Media, Web 2.0, Women and the Internet | Tagged: , , , , | 2 Comments »

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