Posted on December 18, 2009 by sheconomy
Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Aaron Baar, Marketing to Women, Media Post, Virgin Mobile TV spots | 16 Comments »
Posted on December 9, 2009 by sheconomy
“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman.
And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement clever [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Social Media, Web 2.0, Women and the Internet | Tagged: Deloitte, e-Marketer, Holiday shopping with social media, Marketing to Women, Mobile Holiday shopping | 2 Comments »
Posted on November 13, 2009 by sheconomy
According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states:
“Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.”
This really shouldn’t be a surprise to anyone. Learning that [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: adage, Brand vs Discounts, Chris Dickey, Discounts for women, HPI, Marketing to Women, Marketing to Women in Recession, Marketing Week, Not about Price, Women and Price | 1 Comment »
Posted on November 11, 2009 by sheconomy
A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Brands and Women, facebook, Farmville, Marketing to Women, Online games and apps, Q Interactive, Social Media World Forum, Think Equity, Women and Games | 3 Comments »
Posted on November 8, 2009 by sheconomy
I love this video! It’s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings more true today than ever before. Although [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Marketing to Women Effectively, men marketing to women, Social Media Marketing, Targeting Women, Women and social media, women consumers, women demographic, women spending | 2 Comments »
Posted on October 3, 2009 by sheconomy
I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: advertising to women, Female media, Marketing to Women, North Carolina Tarhills, social networking, Tyler Hansbrough, Women and social media | 4 Comments »
Posted on October 2, 2009 by sheconomy
According to the New York Times, NBC News will devote a significant amount of time and attention, beginning the week of October 18, to the changing roles of contemporary women. Much of it is based on a study initiated by Maria Shriver titled, “The Shriver Report: A Woman’s Nation Changes Everything.” The week long coverage [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Center for American Progress, GFK Roper, Lauren Zalaznick, Maria Shriver, Marketing to Women, NBC News, NBC Universal Women and Lifestyle Entertainment, New York Times | 2 Comments »
Posted on September 23, 2009 by sheconomy
A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market.
The study also noted that in an economy where price [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | Tagged: listening to moms, marketing to moms with social media, Marketing-to-Moms, moms and social networks | 2 Comments »
Posted on September 3, 2009 by sheconomy
We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships. We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image [...]
Filed under: Advertising to Women During Recession, Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Charlene Li, ENGAGEMENTdb, facebook, flickr, Marketing to women with social media, The Altimeter Group, Twitter, Web 2.0, wet paint, youtube | 7 Comments »
Posted on September 2, 2009 by sheconomy
There is much anticipation, including my own, about a new book due out this month, from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market.
I have highlighted some of the key findings below, and you can read more at The Harvard Business Review [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: adage, Harvard Business Review, Kate Sayre, Marketing to Women, Marketing Week, Marti Barletta, Michael Silverstein, Time, what do women want | 1 Comment »
