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	<title>She-conomy &#187; Advertising during recession</title>
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	<description>A guys guide to marketing to women</description>
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		<title>She-conomy &#187; Advertising during recession</title>
		<link>http://she-conomy.com</link>
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		<item>
		<title>Guys, Be Wary Of Blaming Your Declining Sales Solely On The Recession.</title>
		<link>http://she-conomy.com/2011/03/08/guys-be-wary-of-blaming-declining-sales-on-the-recession/</link>
		<comments>http://she-conomy.com/2011/03/08/guys-be-wary-of-blaming-declining-sales-on-the-recession/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 08:22:16 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Women and Customer Service]]></category>
		<category><![CDATA[Marketing to Women Effectively]]></category>
		<category><![CDATA[Marketing to Women in Recession]]></category>
		<category><![CDATA[men marketing to women]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3142</guid>
		<description><![CDATA[Nearly a year ago, I was chatting with the owner of a retail flooring store. He shared that one of the national flooring industry associations had conducted research which revealed &#8220;women were their market.&#8221; He went on to say that the findings suggested flooring retailers need to better understand and cater to the female audience. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3142&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>When Marketing to Women, Remember: Moms Are Not JUST Moms</title>
		<link>http://she-conomy.com/2010/10/25/when-marketing-to-women-remember-moms-are-not-just-moms/</link>
		<comments>http://she-conomy.com/2010/10/25/when-marketing-to-women-remember-moms-are-not-just-moms/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 15:46:39 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Debra Williamson]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[mom bloggers]]></category>
		<category><![CDATA[online moms]]></category>
		<category><![CDATA[partnering with mom bloggers]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2939</guid>
		<description><![CDATA[We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2939&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/10/25/when-marketing-to-women-remember-moms-are-not-just-moms/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">mom bloggers</media:title>
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		<item>
		<title>Attention Male Marketers: Women Can Be Bought</title>
		<link>http://she-conomy.com/2010/08/25/attention-male-marketers-women-can-be-bought/</link>
		<comments>http://she-conomy.com/2010/08/25/attention-male-marketers-women-can-be-bought/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 19:11:29 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Marketing to women in a recession]]></category>
		<category><![CDATA[recession-ista]]></category>
		<category><![CDATA[Saks]]></category>
		<category><![CDATA[Women and coupons]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2898</guid>
		<description><![CDATA[Recently, I’ve received a rash of coupons in the mail. I’m not talking about the Val-Pak kind (although I do like those). I’m talking about serious discounts from specific retailers. The rundown: Victoria’s Secret. Happy birthday to me! $10 off my in-store purchase. Express. $20 off my purchase. $30 if I spend $75. Saks Fifth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2898&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/08/25/attention-male-marketers-women-can-be-bought/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Guys, Women Like Humor, But Make Sure THEY Will Think It&#8217;s Funny</title>
		<link>http://she-conomy.com/2009/12/18/guys-women-like-humor-but-make-sure-they-will-think-its-funny/</link>
		<comments>http://she-conomy.com/2009/12/18/guys-women-like-humor-but-make-sure-they-will-think-its-funny/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 22:13:15 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Aaron Baar]]></category>
		<category><![CDATA[Media Post]]></category>
		<category><![CDATA[Virgin Mobile TV spots]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2257</guid>
		<description><![CDATA[Aaron Baar, a writer for Media Post News&#8217; Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2257&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/12/18/guys-women-like-humor-but-make-sure-they-will-think-its-funny/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Web Shoppers Plan to Use Social Media and Mobile This Holiday Season</title>
		<link>http://she-conomy.com/2009/12/09/web-shoppers-plan-to-use-social-media-and-mobile-this-holiday-season/</link>
		<comments>http://she-conomy.com/2009/12/09/web-shoppers-plan-to-use-social-media-and-mobile-this-holiday-season/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 23:58:26 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[e-Marketer]]></category>
		<category><![CDATA[Holiday shopping with social media]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Mobile Holiday shopping]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2210</guid>
		<description><![CDATA[“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2210&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/12/09/web-shoppers-plan-to-use-social-media-and-mobile-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">she-shop</media:title>
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			<media:title type="html">Holiday Shoppers</media:title>
		</media:content>

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			<media:title type="html">Mobile</media:title>
		</media:content>

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			<media:title type="html">Share/Bookmark</media:title>
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	</item>
		<item>
		<title>Brand vs. Discounts &#8211; Guys, For Women, It Is NOT All About Price</title>
		<link>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/</link>
		<comments>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 14:59:41 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[Brand vs Discounts]]></category>
		<category><![CDATA[Chris Dickey]]></category>
		<category><![CDATA[Discounts for women]]></category>
		<category><![CDATA[HPI]]></category>
		<category><![CDATA[Marketing to Women in Recession]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Not about Price]]></category>
		<category><![CDATA[Women and Price]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2184</guid>
		<description><![CDATA[According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2184&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Hey Guys, Is Your Female Customer Breaking Up With Your Brand?</title>
		<link>http://she-conomy.com/2009/11/08/hey-guys-is-your-female-customer-breaking-up-with-your-brand/</link>
		<comments>http://she-conomy.com/2009/11/08/hey-guys-is-your-female-customer-breaking-up-with-your-brand/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 03:48:39 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Marketing to Women Effectively]]></category>
		<category><![CDATA[men marketing to women]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[women consumers]]></category>
		<category><![CDATA[women demographic]]></category>
		<category><![CDATA[women spending]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2077</guid>
		<description><![CDATA[I love this video! It&#8217;s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings more true today than ever before. Although it&#8217;s humorous format is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2077&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/11/08/hey-guys-is-your-female-customer-breaking-up-with-your-brand/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Are Aunts the New Mom?</title>
		<link>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/</link>
		<comments>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:34:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[aunties]]></category>
		<category><![CDATA[iVillage]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[mom market]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Savvyauntie.com]]></category>
		<category><![CDATA[women’s buying power]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2008</guid>
		<description><![CDATA[Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2008&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>NBC to Reveal “Eye-Opening Information” About Women’s Buying Power</title>
		<link>http://she-conomy.com/2009/10/02/nbc-to-reveal-%e2%80%9ceye-opening-information%e2%80%9d-about-women%e2%80%99s-buying-power/</link>
		<comments>http://she-conomy.com/2009/10/02/nbc-to-reveal-%e2%80%9ceye-opening-information%e2%80%9d-about-women%e2%80%99s-buying-power/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 15:50:17 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
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		<category><![CDATA[Center for American Progress]]></category>
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		<category><![CDATA[NBC News]]></category>
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		<guid isPermaLink="false">http://she-conomy.com/?p=1967</guid>
		<description><![CDATA[According to the New York Times, NBC News will devote a significant amount of time and attention, beginning the week of October 18, to the changing roles of contemporary women. Much of it is based on a study initiated by Maria Shriver titled, “The Shriver Report: A Woman’s Nation Changes Everything.” The week long coverage [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1967&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/10/02/nbc-to-reveal-%e2%80%9ceye-opening-information%e2%80%9d-about-women%e2%80%99s-buying-power/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">TV NBC Shriver</media:title>
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		<title>Women With Children At Home Are More Likely To Use Social Media</title>
		<link>http://she-conomy.com/2009/09/23/women-with-children-at-home-are-more-likely-to-use-social-media/</link>
		<comments>http://she-conomy.com/2009/09/23/women-with-children-at-home-are-more-likely-to-use-social-media/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 18:56:16 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[listening to moms]]></category>
		<category><![CDATA[marketing to moms with social media]]></category>
		<category><![CDATA[moms and social networks]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1895</guid>
		<description><![CDATA[A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1895&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/09/23/women-with-children-at-home-are-more-likely-to-use-social-media/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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