Posted on December 18, 2009 by sheconomy
Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Aaron Baar, Media Post, Virgin Mobile TV spots | 20 Comments »
Posted on December 9, 2009 by sheconomy
“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Social Media, Web 2.0, Women and the Internet | Tagged: Deloitte, e-Marketer, Holiday shopping with social media, Marketing to Women, Mobile Holiday shopping | 2 Comments »
Posted on November 13, 2009 by sheconomy
According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: Marketing to Women, adage, Marketing Week, Marketing to Women in Recession, Not about Price, Discounts for women, Chris Dickey, HPI, Brand vs Discounts, Women and Price | 2 Comments »
Posted on November 8, 2009 by sheconomy
I love this video! It’s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings more true today than ever before. Although it’s humorous format is [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Marketing to Women Effectively, men marketing to women, Social Media Marketing, Targeting Women, Women and social media, women consumers, women demographic, women spending | 4 Comments »
Posted on October 15, 2009 by sheconomy
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]
Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: aunties, iVillage, Melanie Notkin, mom market, NBC, PANK, Savvy Auntie, Savvyauntie.com, women’s buying power | 12 Comments »
Posted on October 2, 2009 by sheconomy
According to the New York Times, NBC News will devote a significant amount of time and attention, beginning the week of October 18, to the changing roles of contemporary women. Much of it is based on a study initiated by Maria Shriver titled, “The Shriver Report: A Woman’s Nation Changes Everything.” The week long coverage [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Marketing to Women, New York Times, Maria Shriver, Lauren Zalaznick, GFK Roper, Center for American Progress, NBC News, NBC Universal Women and Lifestyle Entertainment | 2 Comments »
Posted on September 23, 2009 by sheconomy
A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | Tagged: Marketing-to-Moms, marketing to moms with social media, moms and social networks, listening to moms | 3 Comments »
Posted on September 2, 2009 by sheconomy
There is much anticipation, including my own, about a new book due out this month, from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. I have highlighted some of the key findings below, and you can read more at The Harvard Business [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: adage, Harvard Business Review, Kate Sayre, Marketing to Women, Marketing Week, Marti Barletta, Michael Silverstein, Time, what do women want | 3 Comments »
Posted on August 24, 2009 by sheconomy
Today’s women are dramatically different. And their shift cannot be categorized by a simple comparison to their predecessors of the 50s, or the 90s or even the people they were at the turn of the millennium. Today’s women have changed from the consumers we recognized as recently as just one year ago. The economic crisis [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing to Women, Social Media, Targeting Women, Web 2.0 | Tagged: female consumer, Laura Zalaznick, M2W Conference, Marketing to Women, NBC Universal | 3 Comments »
Posted on August 19, 2009 by sheconomy
Women place more weight on relationships. Because of this, good marketing plans go beyond traditional advertising. They have a long-term strategy of brand building that combats the media fragmentation becoming more and more prevalent today. Simply put, the female consumer is in control of how and when she receives content. Male marketers would be wise [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Men and Women Differences, Connect with Women, Understand Women, M2W Conference | 3 Comments »
