Guys, Be Wary Of Blaming Your Declining Sales Solely On The Recession.

Posted on March 8, 2011 by sheconomy

Nearly a year ago, I was chatting with the owner of a retail flooring store. He shared that one of the national flooring industry associations had conducted research which revealed “women were their market.” He went on to say that the findings suggested flooring retailers need to better understand and cater to the female audience. [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, Women and Customer Service | Tagged: , , , | 5 Comments »

When Marketing to Women, Remember: Moms Are Not JUST Moms

Posted on October 25, 2010 by sheconomy

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 3 Comments »

Attention Male Marketers: Women Can Be Bought

Posted on August 25, 2010 by sheconomy

Recently, I’ve received a rash of coupons in the mail. I’m not talking about the Val-Pak kind (although I do like those). I’m talking about serious discounts from specific retailers. The rundown: Victoria’s Secret. Happy birthday to me! $10 off my in-store purchase. Express. $20 off my purchase. $30 if I spend $75. Saks Fifth [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Women, Targeting Women | Tagged: , , , , | 5 Comments »

Guys, Women Like Humor, But Make Sure THEY Will Think It’s Funny

Posted on December 18, 2009 by sheconomy

Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: , , , | 20 Comments »

Web Shoppers Plan to Use Social Media and Mobile This Holiday Season

Posted on December 9, 2009 by sheconomy

“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Social Media, Web 2.0, Women and the Internet | Tagged: , , , , | 2 Comments »

Brand vs. Discounts – Guys, For Women, It Is NOT All About Price

Posted on November 13, 2009 by sheconomy

According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: , , , , , , , , , | 2 Comments »

Hey Guys, Is Your Female Customer Breaking Up With Your Brand?

Posted on November 8, 2009 by sheconomy

I love this video! It’s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings more true today than ever before. Although it’s humorous format is [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 7 Comments »

Are Aunts the New Mom?

Posted on October 15, 2009 by sheconomy

Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]

Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 14 Comments »

NBC to Reveal “Eye-Opening Information” About Women’s Buying Power

Posted on October 2, 2009 by sheconomy

According to the New York Times, NBC News will devote a significant amount of time and attention, beginning the week of October 18, to the changing roles of contemporary women. Much of it is based on a study initiated by Maria Shriver titled, “The Shriver Report: A Woman’s Nation Changes Everything.” The week long coverage [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: , , , , , , , | 2 Comments »

Women With Children At Home Are More Likely To Use Social Media

Posted on September 23, 2009 by sheconomy

A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | Tagged: , , , | 4 Comments »

Next Page »