Posted on April 4th, 2014 by sheconomy
Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on. It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily. All women must like pink, for everything Men should never like, wear or even consider the color pink, for anything Women cannot be mechanically-minded All men are mechanically-minded Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows Only guys like sports, fast cars, adventure and excitement,
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Filed under: Advertising during recession, Buying Power of Women, Marketing to Women, Marketing to Women Myths, Targeting Women | 6 Comments »
Posted on March 20th, 2012 by sheconomy
Kathy Oneto, Vice President of Brand Strategy at Anthem Worldwide will be speaking at the M2W (Marketing to Women) Conference in Chicago in late April. You do not want to miss it. She will be presenting findings from a study recently conducted by Anthem about: Marketing to the True Motivations of 3 Genrations of Women Below is one of the thought provoking papers she has drafted from the findings, titled “Who’s ‘Manning’ the House: Bridging the Gender Divide,” that she was willing to share exclusivly with us. In it Kathy explores the possibility that to solve the problem of marketing to women,
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Filed under: Advertising during recession, Examples of Bad/Good Advertising, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 3 Comments »
Posted on March 15th, 2012 by sheconomy
Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months. So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined. The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different?
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Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Female Business Owners, Marketing 2.0, Marketing to Boomer Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Viral marketing, Women and Customer Service | 13 Comments »
Posted on March 9th, 2012 by sheconomy
As I review the explosive stats on the MBAonline INFOGRAPHIC shown below, I am amazed at the number of male marketers who still question the validity of using social media to connect with women. But they do, and I hear from them daily. After many discussions, I have noticed several common mistakes marketers continue to make when attempting to reach the female audience which keeps them from realizing success with social media. 12 Mistakes Male Marketers Continue to Make When Marketing to Women With Social Media They are still trying to tell women what they want They are not listening to what
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Filed under: Advertising during recession, Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 3 Comments »
Posted on March 8th, 2012 by sheconomy
I just watched the recently released documentary titled, Design the New Business. A big thanks, by the way, to BI watercooler for this great find! Seven months in the making, Design the New Business, is a collection of interviews with business and design strategists from around the world. In it, they deliberate the role that DESIGN will, or should play, as companies address today’s ever-changing and complex issues. Want To Market To Women? This Video Is A Must See. Interestingly, what you won’t find in it, is the specific mention of women. But, what you will find are creative discussions
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Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 2 Comments »
Posted on February 28th, 2012 by sheconomy
It’s difficult to think anyone would still believe that digital or more specifically social and mobile are fads, but this Infographic by @ROI_Media certainly helps clear it up. And since women rule the Internet, marketers would be wise to take heed. Are you connecting with women online? Infographic by the social media marketing team @ROI_Media Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to
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Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | No Comments »
Posted on March 8th, 2011 by sheconomy
Nearly a year ago, I was chatting with the owner of a retail flooring store. He shared that one of the national flooring industry associations had conducted research which revealed “women were their market.” He went on to say that the findings suggested flooring retailers need to better understand and cater to the female audience. I thought to myself, “This guy gets it.” I questioned how he planned to appeal to women. “Simple,” he answered. He would require all of his salesmen (yes, his sales staff is all male) to wear a shirt and tie – preferably a suit. Why,
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Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, Women and Customer Service | 7 Comments »
Posted on October 25th, 2010 by sheconomy
We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to eMarketer, that trend is expected to steadily increase from 3.9 million today to 4.4 million in 2014. And yes, moms who blog have become important partners for many companies selling their products and services to the nearly 33 million moms who go online in the
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Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 4 Comments »
Posted on August 25th, 2010 by sheconomy
Recently, I’ve received a rash of coupons in the mail. I’m not talking about the Val-Pak kind (although I do like those). I’m talking about serious discounts from specific retailers. The rundown: Victoria’s Secret. Happy birthday to me! $10 off my in-store purchase. Express. $20 off my purchase. $30 if I spend $75. Saks Fifth Avenue. $25 dollars off my $100 purchase. As a “recession-ista,” I’m not about to turn these discounts down. They mean I get stuff I may not have purchased otherwise. Here’s what I mean: Underwear was not on my mind, but now that I can get
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Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Women, Targeting Women | 5 Comments »
Posted on December 18th, 2009 by sheconomy
Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little to say. I did agree that it must be about “guy humor” because there was no connection for me, whatsoever. But to be honest, I simply didn’t get it. So, I watched it again. Still, no connection. What I do get is that they are
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Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | 20 Comments »
