Hey Guys….Do You Know Where Your Market Is Today?

where-did-my-market-goWe know that women are responsible for 85 percent of all brand purchases. A new study reveals that Internet use far surpasses TV and print. And women outnumber men in social networking. Do the math, guys. Your market is women and they are on the Internet.

An IDC study released today, shows that people who have an Internet connection spend almost twice as much time surfing the Web than watching TV, and more than eight times as much reading newspapers or magazines.

In a week people spend:
32.7 hours surfing the Web
16.4 hours watching TV
3.9 hours reading newspapers and magazines

“The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media,” said Karsten Weide, program director, Digital Media and Entertainment at IDC. “This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising.”

Further, a Rapleaf study of 13.2 million people and how they are using social media revealed that while the trends indicate both sexes are using social media in huge numbers, women far outpace the men.

The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook.

Below are just a few more facts about our highly sought after Digital Divas*:

• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms

*Mindshare/Ogilvy & Mather IDC a subsidiary of IDG, the world’s leading technology media, research, and events company.

So guys, I ask again, do you know where your market is today?

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

2 Responses to “Hey Guys….Do You Know Where Your Market Is Today?”

  1. Outstanding post!! Thanks for the great facts and thoughts. Always a pleasure to read your blog.

  2. Thank you for this great information!

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