Protect Your Brand During Recessionary Times

she-conomy_usernameNow is a great time to begin or expand upon your online footprint. In most cases it is free which is great during poor economic times. It will require a little of your time. You should be mindful of not only positioning your company for the future, but at the very least, protecting your brand. Women are on the Internet and that behavior is growing exponentially. Make sure they can find you.

LOTAME has created an excellent  list of the Top 30 Social Media Sites you need to register your brand with whether you plan to implement them now or not. Although Cybersquatting will most likely protect some of you in the end, that could takes years to enforce and by then it won’t matter.

Listen up brand managers, have you have been trying to get your organization to expirement social media? Have your efforts been unsuccessful? Well it’s time to reverse the conversation, and explain to your organization that you need to defend your brand and marks within the social media world. If you don’t grab your brand name on the various social media services out there, someone else will, and effectively Hijack your efforts. And the people who register your brand may (read: definitely will) say things that could damage your organization. I implore you, for the next 48 hours, take some time out of your busy day and register your brands and trademarks on the various different services. Hats off to our excellent PR firm Perkett (and their Blog), a my behest they put a list of the top 30 social media sites that you need to register your brands on.Lotame, Feb 2009

You should read the whole article. It includes the list and you could get started today!

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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