Women Are the Market. Men, You Need to Know Where They Are and How to Connect.

picture-73Knowing women are your market is huge, but knowing where they are and how to connect with them – in their world – is what will separate you from your competitors.

Research continues to be over-whelming that social marketing plus women will add to the bottom line. And companies that are listening are rapidly developing online campaigns directly targeted to women on the Internet to test this theory. Frito Lay has teamed with Glam.com to push Baked Lays in this soon to be launched online webisode series.

It’s debut is March 1st, but you can check the Only In A Woman’s World site out now to preview. It will be complete with games, profiles of women to connect with, videos to be shared, coupons, cards to share with your friends and much more. It is directly targeted to women online, is very interactive and designed to bring them back time and again.

Time will tell if this catches on or if it is successful for Frito-Lay, but as a male marketer, it would be prudent for now to ask yourself: Would I have thought of this? And if you had, Would I have known to include all of the nuances and use of subtleties that make it appealing to women? If your answers to either of these is no, you need to find out how to change that.


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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  1. I am an investment coach looking for help in marketing to women 50+ years. I have left a phone messgae for Stephanie Holland to that effect however need some information on how your firm works with clients to aid in reaching that target. Ted Kolman

  2. Pingback: adwomen»Archivo del blog » Frito-Lay: Sólo en un mundo de mujeres