Online video has revolutionized the way businesses use the internet to advertise, educate and inform their prospects, customers and investors. And delivered properly with the correct message adds up to effective Web 2.0 marketing.
I received this J. C. Penny online video via email and Twitter several times before the holidays and sent it out several times as well. This video is a great example of “successful” viral and video online marketing as well as marketing to women. And much like the Motrin video was trying to accomplish, this video was being passed around because everyone thought it was funny and entertaining. The difference? J. C. Penny remembered the target audience.
The Satchi and Satchi ad agency has delicately balanced humor and stereotypical behavior in this video selling jewelry for J. C. Penny. It shows that you can appeal to men without offending women. And not only do women not find it offensive, they think it is enjoyable. Well done.