When Marketing to Women, How Important is Color?

The first thing men tend to do when marketing to women is think “pink.”

But is that wise? The simple answer is ….no. For one, as we have mentioned time and again all women are not alike. That could not be more true than when it comes to color preferences. To draw general stereotypes about color can be dangerous. For instance, as the infographic reveals below, one study reveals both male and female like the color blue more than any other color.

Don’t paint it PINK!


How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

In men, the blue color may be associated with Viagra, although the yellow generic Cialis is now more popular.

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