And The Hunter Becomes The Hunted
If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him.
Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national park in Zimbabwe was exposed on Tuesday, July 28th. Before the day was out, he was forced to remove all of his social networking sites including Facebook and Twitter, take down his River Bluff Dental website and close his doors after an onslaught of massive attacks from around the world were posted online. Even Yelp, is having difficulty staying ahead of the thousands of negative posts. As soon as Yelp removes them, (they say these type of posts do not fall within their guidelines) posters simply repost.
And the horrendous details of the incident have simply fueled an already outraged community. The once powerful and stately lion was found decapitated and skinned, The Guardian reported. This after reportedly being lured out of the park by using bait and then shot with a bow and arrow. A group of hunters tracked the lion for 40 hours before killing him with a rifle, the newspaper said.
In a statement to the Guardian, Palmer confirmed that he had been in Zimbabwe in early July on a bow hunting trip. “I hired several professionals and they secured all proper permits,” said Palmer. “To my knowledge, everything about this trip was legal and properly handled and conducted. “I had no idea that the lion I took was a known, local favourite, was collared and part of a study until the end of the hunt,” he said. “I relied on the expertise of my local professional guides to ensure a legal hunt.” “I deeply regret that my pursuit of an activity that I love and practice responsibly and legally resulted in the taking of this lion,” he said.
Palmer has also sent a letter to his patients, requesting their patience. Excerpt from the letter:
“The media interest in this matter – along with a substantial number of comments and calls from people who are angered by this situation and by the practice of hunting in general – has disrupted our business and our ability to see our patients. For that disruption, I apologize profoundly for this inconvenience and promise you that we will do our best to resume normal operations as soon as possible.”
And while traditional news is certainly covering this event, make no mistake, it reached epic proportions in a matter of hours solely as a result of social media.
The people have given #CecilTheLion a voice. They want justice and they want change.
Stephanie Holland, founder and author of Sheconomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email