First Ever Marketing to Women Session at JD Power Automotive Internet Roundtable Event

women_and_carsA few weeks ago the first ever Marketing to Women breakout session took place during the JD Power Automotive Internet Round Table at the Bellagio in Las Vegas.

 A number of marketing-to-women experts were called to take part in a JD Power Automotive Roundtable panel discussion as well as share trends, tips and tools to help auto makers, dealerships and automotive internet website executives learn how to listen and respond to the needs of female car buyers.

The expert panel aimed at the automotive industry’s 700+ most influential internet players. 

J.D. Power established several ways for participants to connect to each other at and after the Roundtable including a blog, micro-blog, social networks and website. 

I joined the event discussion on Twitter and came across this quote: “Today women not only tell 20 friends about a bad experience, they twitter or blog to 200!” -Marketing to Women

Another example of a long time male focused industry waking up to the importance of discovering what women want. Kudos to JD Power and Associates.



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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