101 Stats About Digital Moms And Their Shopping Behavior

Digital Shopping CartsHow well do you know today’s Digital Mom?

According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom is the ultimate Household CEO and many of her actions take place online with technology that didn’t exist 5 or 10 years ago.

For moms, technology is a game changer.

Punchbowl®, a one-stop site that helps smart moms and savvy professionals celebrate special occasions, milestone events, and holidays, makes it their business to understand these moms. And in the white paper titled, The World of Digital Moms: 101 Stats That Brands Need To Know, they share insight into this ever-changing audience.

Punchbwl

Below is just a sampling of the compelling trends and data you will find in this FREE download.

WHO IS THE DIGITAL MOM

  • 50% of all online women are moms
  • Almost 75% of online moms feel online marketers don’t understand what it’s like to be a mom.

THE MOMMY BLOGOSPHERE

  • 77% of mom bloggers will only write about products or brands she supports
  • 55% of active social media moms make purchases because of recommendations from a personal review blog
  • 1 in 3 bloggers are moms
  • The average household income of a mommy blogger is $84,000 ($14,000 more than the average mom)

THE WORLD OF SOCIAL MEDIA

  • 36% of moms have made a purchase because of a sponsored ad on a social network
  • 2 out of 3 moms believe they can influence companies by voicing their opinions on social networks

MOBILE MOMS ON THE GO

  • 64% of moms own smartphones
  • 9 out of 10 moms have their phones by their side while shopping, watching TV, in the car, in bed and in the kitchen
  • 34% of moms did more than half of their shopping via mobile in 2012

THE RISE OF TABLETS

  • 1/3 of moms own a tablet
  • 97% of tablet-owning moms made a purchase on one in the last month
  • Games account for 48% of time that moms spend in apps on their iPads

ONLINE SHOPPING BEHAVIORS

  • 95% of moms seek out digital direct offers
  • 78% of women use the internet for product information before making a purchase
  • 46% of moms want to receive information on their mobile device while in the store

GETTING IN THEIR INBOX

  • Almost 60% of moms use their smart phones to read email
  • Emails with personalized subjects are 22% more likely to get

HOW THEY ENGAGE WITH BRANDS

  • 81% of moms will engage more with brands if they are offered a reward
  • 70% of moms have posted about a brand’s product or service on social media

“ME” TIME FOR THE DIGITAL MOM

  • 39% of moms report going online represents the most peaceful part of their day
  • Moms spend 4.1 hours per day online on their computers, compared to 2.8 hours watching TV

If you want to connect with today’s mom, you need to forget who she was yesterday.

 


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

3 Responses to “101 Stats About Digital Moms And Their Shopping Behavior”

  1. […] of moms keep their phones alongside them while shopping, in bed, watching TV, driving, in the […]

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  3. […] Holland, the President and Executive Creative Director of Holland + Holland Advertising. Among the 101 stats about Digital Moms presented on her article,  I felt a comforting breeze of fresh, liberating air when I read that […]

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