Why Women Trust Blogs

Women are naturally drawn to the blogosphere because it provides almost instant access to the content they are looking for, and it is, for the most part, an unbiased source of information. The tremendous growth and popularity of blogging can be attributed to the community’s fundamental trust in one another. Way before the invention of the web, women were sharing opinions and ideas with one another.

Blogher.com conducted a survey of American women and the blogosphere and came up with some very interesting points. In reaction to the study Elisa Camahort Page, BlogHer co-founder and COO added,

“We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other.

The blogosphere is increasingly becoming the digital ‘kitchen table’ where individuals can sit down to have an authentic conversation about all the topics that affect their daily lives—from household products to presidential candidates.”

Here are some of the Blogher survey findings:

  • Approximately, 36.2 million women actively participate in the blogosphere every week with 15.1 publishing at least one post a week and 21.1 reading and commenting to blogs a week
  • More than 40% of women surveyed consider blogs a reliable source of advice and information
  • Half of the women surveyed say blogs influence their purchase decisions
  • Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:

55% would give up alcohol
49% would give up their PDAs
42% would give up their i-Pod
43% would give up reading the newspaper

What does this mean to you? If you are targeting women in your marketing—and with women presently controlling 85%of brand purchases, more and more companies are—a blog should be an integral part of your online marketing campaign. So get blogging!



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

9 Responses to “Why Women Trust Blogs”

  1. […] needs to join the social conversation online to build trust and humanize your brand. Your blog lets female customers see who you really are before they engage you in potential […]

  2. […] to a Twitter post I came across (Deric Loh) that linked to an article on a site called Sheconomy, a new survey of American women from Blogher.com shows women have a high level of trust when it […]

  3. […] April 13, 2009 by liajen Direct sellers, and direct sales companies, have you thought about how a blog can help your business?  I found a very interesting article on the she-conomy blog today, which discusses how women use blogs to share recommendations and advice.  The whole article is here: http://she-conomy.com/2008/10/27/why-women-trust-blogs/ […]

  4. Fantastic article! It is so true that women are searching blogs RIGHT NOW for solutions. When are product lines provide those solutions, it makes sense that we should be providing related information that applies. In this way, we become a trusted resource that people refer, and that people look to for product recommendations.

    Thank you!

  5. I agree that blogging should be part of company’s marketing strategy and it’s good to read that females trust, like & are influenced by them.

    The internet connects people and has allowed an unprecedented interaction between individuals, male or female. And this is one more facet to the fascinating jigsaw.

  6. Actually, I like blogs because they are biased. But it is typically very easy to see what the biases are!

    I also like blogs because of the fact that they give much context to a person so I feel like I understand them more.


  7. But what about the notion that blogging (going just by the numbers) appears to be more a male activity while social media is more female? Also, I like Silona’s point. Biases do show up more readily on the blogs. Plus so many bloggers are now offered some kind of compensation by marketers hungry for product reviews.

  8. I love Google Voice. There SMS feature really got me into it. I can send out free text messages to Bangladesh, India, and USA. It saves me good money on my texting plan from Verizon Wireless because I can use that to send now. I think Google always does a good job of giving users what they want and need. I have discovered in the future they are incorporating Voice with the Android. Plus they purchased a new VoIP company which they will mix with the other two to give some quality features. I need to get me a Androind now haha.

  9. […] are looking for, and it is, for the most part, an unbiased source of information. The trem…Via she-conomy.com GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); GA_googleAddAttr("LangId", […]

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