MEDIARUN FESTIVAL 2013: The Leading Business and Marketing Event in Central Europe

Posted on June 9th, 2013 by sheconomy

I am honored, humbled and excited to be speaking at the Mediarun Festival in Gdansk, Poland next week on “Why and How to Market to Women.”

Touted as the leading business and marketing event in Central Europe, the keynote speaker will be Carolyn Everson, Vice-President of Global Marketing Solutions at Facebook.

Everson, defined as a “Women to Watch” by Bloomberg TV, and honored by AWNY (Advertising Women in New York City) as “Changing the Game,” is a marketer who understands women. She was recently referred to as the second “First Lady “of Facebook in a Huffington Post article. Much like Sheryl Sandberg, the first “First Lady,” Everson voices her opinion on work-life balance and is committed to paving the way for women in the workplace.

There will be 21 guest speakers and 50 lecturers. Beginning Wednesday, June 12, the first two days of the festival will be devoted to the Congress. During the Congress, guests will be able to attend two parallel sets of educational lectures. Friday, the 14th will be devoted to the Leaders in Poland event, which is a unique chance to meet with business leaders.

You can view the complete press release HERE and be sure to check out the trailer below. I look forward to sharing all I learn over the next several days!

Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Women and social media

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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Jasmine, on June 10th, 2013 at 11:26 am Said:

Looks set to be a brilliant event. Best of luck to all the speakers – I’m sure attendees are in for a treat!

She-conomy » WHY MARKET TO WOMEN: Sheconomy® Speaks at the 2013 Mediarun Festival in Gdańsk, Poland, on July 24th, 2013 at 10:24 pm Said:

[…] but I fell in love with the coastal city of Gdańsk when I had the honor to speak at the 2013 Mediarun Festival. Touted as the leading marketing event in Central Europe, other speakers included Peter Vesterbacka, […]

WHY MARKET TO WOMEN: Sheconomy® Speaks at the 2013 Mediarun Festival in Gdańsk, Poland | She-conomy | A Guy's Guide to Marketing to Women, on September 17th, 2013 at 8:22 pm Said: