Women make over 85% of the buying decisions in U.S. households today. They’ve become nearly every family’s chief purchasing officer.
It’s no longer just the men who decide whether the house needs a plasma TV, more shelves, a new bath, or even a remodeled kitchen. Besides being the primary purchaser of the weekly groceries, women are buying a majority of all consumer-electronics and home-improvement goods today. In the process, women are dramatically changing how products are designed and marketed in America. If you catch on to this early you may just be able to catch her attention and her wallet.