I talk a great deal about how few women there are in certain professional roles and how this affects marketing. For instance only 3% of creative directors at US ad agencies are women, resulting in advertising that does not communicate effectively with the female audience. And with only 25% of IT jobs being held by women we can only assume that the digital world is heading down the same path.
I found her assessments and tips fascinating and helpful as I am guilty of so many of these myself! So, what are the little things that have such a huge impact on women getting hired?
- We discount what we are about to say by adding words such as, “I’m just thinking off the top of my head, but…” or “I’m not an expert at this, but…” or following up a word of advice with…. “does that make sense?”
- We instill doubt or question about a point we are making by using the inflection of “uptalk” at the end of a stateMENT.
- We tend to ramble to accomodate awkward moments of silence.
These are just a few of the many nuggets I garnered from the interview. I would highly recommend checking out both episodes below as Jillian Michaels, aka America’s Toughest Trainer, reveals that she too commits these impairing speech crimes.