As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience.
Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the field of technology, leave for other careers.
This could be the result of women still making 5% to 18% less than their male counterparts as computer programmers and computer and information system managers, respectively. It could also be contributed to the difficulty of breaking into the longtime boy’s club. according to Ruchi Sanghvi, Facebook’s First Female Engineer.
Ironically, it’s also today’s technology that has now given the female consumer a voice to petition and demand more relevant products as well as publicly reject those that fall short. Companies that begin to connect the dots would be wise to make a concerted effort to both solicit and retain women in the tech arena.
It’s much easier to market a product your audience wants. And hearing the female voice early rather than later could mean a significant difference in your bottom line.
Check out the Infographic below that shows the presence – or lack thereof – of women in technology, from dismal numbers to inspiring success stories for tech-minded women.
Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet