Fewer Women in Tech Impacts Marketing to Women

As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience.

Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the field of technology, leave for other careers.

This could be the result of women still making 5% to 18% less than their male counterparts as computer programmers and computer and information system managers, respectively. It could also be contributed to the difficulty of breaking into the longtime boy’s club. according to Ruchi Sanghvi, Facebook’s First Female Engineer.

And Facebook COO Sheryl Sandberg further suggests why she thinks we have too few women leaders in this TED talk video.

Ironically, it’s also today’s technology that has now given the female consumer a voice to petition and demand more relevant products as well as publicly reject those that fall short. Companies that begin to connect the dots would be wise to make a concerted effort to both solicit and retain women in the tech arena.

It’s much easier to market a product your audience wants. And hearing the female voice early rather than later could mean a significant difference in your bottom line.

Check out the Infographic below that shows the presence – or lack thereof – of women in technology, from dismal numbers to inspiring success stories for tech-minded women.

Women in Technology
Like this infographic? Get more business technology news from IT Manager Daily.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

8 Responses to “Fewer Women in Tech Impacts Marketing to Women”

  1. All of this is lovely talk, but it’s not going to contribute to anything. I’ve been swept out by the feet THREE TIMES by tech companies/startups and I’m only 24.

    The problem is that the people running the companies are inexperienced and completely unaware of the presence of sexism. ONCE the problem was that the guy running the hiring process was horribly unreliable and the CEO was blind to it. ANOTHER TIME I was punished for daring to suggest changes to the contract. Instead of saying ‘no’ they said, ‘we take back the job offer.’ And LAST, I worked for 6 weeks for a prick who wouldn’t give me information about the company, or feedback, or anything I needed to write well. Instead, he expected me (a copywriter) to read his mind. He, literally, had feedback that would have helped me improve my writing, but never gave it to me.

    These are not solvable problems. No amount of effort is going to get me an employer who will give me a paycheck.

    Good luck with this ra ra cheerleader shit.

  2. Working in tech for over a decade from software development to senior project management has provided me with great opportunities and numerous challenges. Women bring an important and needed aspect to this industry. One suggestion to create awareness…speak to young women in college about careers in tech. Many are unclear about the totality of this field and the relevance of technology to any business.

  3. […] in advertising that does not communicate effectively with the female audience. And with only 25% of IT jobs being held by women we can only assume that the digital world is heading down the same path. But Tara Mohr, author of […]

  4. I too believe that we need to reach out to young women (preferably in their teens) and offer all the encouragement we can. I work for an Australian tech company, Think Big Online, and they are all too pleased to take on the insights of the females in the office. While the males offer a certain perspective, some of our best read blog entries have been written by the females including my favorite, http://www.thinkbigonline.com.au/attention-seeking-facebook-status-can-they-harm-your-career/ …women are a “powerful and viable audience” and I say, keep up the cheerleading if it helps bring a stronger female tech voice.

  5. I was just thinking this the other day when i needed my computer repair. There aren’t any women computer technicians that i’ve come across.

  6. I think the key to this is catching kids younger and getting them more tech savy, my little girl is 6 and her school do a lot of IT stuff at school, plus with us being web designers she has a great grasp of it, she even built her first website at 5 and can wizz her way around a PC, laptop and tablet and that the key confidence with IT devices early can then be built on

  7. […] processes will surely result in delivering less marketable products and services for women,” says Stephanie Holland, president and executive creative director for Holland + Holland […]

  8. […] processes will surely result in delivering less marketable products and services for women,” says Stephanie Holland, president and executive creative director for Holland + Holland […]

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