Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There?

Posted on March 15th, 2012 by sheconomy

Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months.

So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined.

The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different? As noted in an article on Mashable, CEO and co-founder of Pinterest, Ben Silbermann said, “the growth has been organic: People would join, become proud of their collections and show it to their friends.” (what women want)

And according to CNN Tech, Silberman said the site will soon roll out new profile pages that have been redesigned to look “more beautiful” and to display users’ influencers more prominently.

Women are flocking to Pinterest and the infographic below reveals just how powerful it is, but more importantly, the opportunities it offers brands.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Female Business Owners, Marketing 2.0, Marketing to Boomer Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Viral marketing, Women and Customer Service

13 Responses to “Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There?”

Check out Today’s She-Economy.com Blog Post on Pinterest… « Noodle on the Wall, on March 15th, 2012 at 6:33 pm Said:

[…] Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There? Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in Social Media and tagged Pinterest, Social. […]
Extraordinary Female Entreprenuers « Revolutionary marketing ideas, on March 23rd, 2012 at 4:53 am Said:

[…] Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There? (she-conomy.com) Share this: Pin ItLike this:LikeBe the first to like this post. […]
על האוצרוּת ברשת | הציווי החדש, on March 24th, 2012 at 2:38 pm Said:

[…] ספציפית למטרה של אוצרות ומאפשר למשתמש (יותר מדויק: משתמשת) להציג את התכנים שהוא משתף ב"לוחות המודעות" (Boards) שבאתר […]
Permission to Pin. We are Pinterest Friendly! | One Perfect Day, on March 25th, 2012 at 7:55 am Said:

[…] has been reported by ComScore that Pinterest is the fastest growing social network in history. The report states that in May 2011, Pinterest received 418,000 unique visitors. In February 2012, […]
How To Get The Most Out Of Pinterest | Search Engine People | Toronto, on April 18th, 2012 at 8:25 am Said:

[…] many of whom are affluent and spend more than the average online shopper. More importantly, many are women who make purchasing decisions for their […]
What’s Your Pinterest Plan? | The Vendaria Blog, on May 17th, 2012 at 9:49 am Said:

[…] best-known Pinterest statistics being bandied about is that 80% of Pinterest users are female (She-Conomy). That’s a staggeringly high percentage, especially when you consider that over 85% of […]
Matt Boblett, Vendaria Media, Inc., on May 18th, 2012 at 1:31 pm Said:

Retailer and manufacturer clients are asking us to make sure that the content we produce for them (pictures, videos, and selectors) is ready for Pinterest. Major brands including Williams-Sonoma, Lowe’s, Home Depot, and Gap are making this a huge priority because it’s such a great way to reach customers.

See more about it on the post, “What’s Your Pinterest Plan?” at http://vendaria.wordpress.com/2012/05/17/whats-your-pinterest-plan/
Stanley Rao, on August 2nd, 2012 at 1:39 am Said:

interesting post and a great read
Carlie, on August 23rd, 2012 at 2:59 pm Said:

I just started to use Pinterest in marketing my life coaching business, as I specialize in assisting women. After reading your great article, I will definitely being doing more on this. Thanks for the great advice and information!
Rebecca Hennelly, on March 7th, 2013 at 3:28 pm Said:

Pinterest is the perfect platform for companies to appeal to women. Pinterest is set up to immediately create buzz about a product or brand. Photographs are an easy way to immediately show women what you are offering them. Then they can put it on one of their boards and their friends see it on their page.

Rebecca Hennelly
Tulane University Student
Kohinoor Dev Roy, on March 11th, 2013 at 10:02 pm Said:

This is because Pinterest is not being used to its fullest. It has lot more to offer than fashion boards, colorful fruits and viral Photoshop images of vintage houses.

Its a best way to communicate visual communication ranging from politics to tech news
Marion Leadbetter, on April 13th, 2013 at 4:21 am Said:

I have to admit I was late to start using pinterest but I love it now, and use it loads for our business but I have to admit my husband doesn’t use it anywhere near enough, hes just not as big a fan of what it can do
Pinterest Can Reach Out To Small Businesses, on January 10th, 2014 at 6:27 pm Said:

[…] current profile of the average Pinterest user tends to skew toward women of all ages, but primarily those in the oh-so-precious 17-27 range, making it a hot new proving ground when […]