As I review the explosive stats on the MBAonline INFOGRAPHIC shown below, I am amazed at the number of male marketers who still question the validity of using social media to connect with women.
But they do, and I hear from them daily.
After many discussions, I have noticed several common mistakes marketers continue to make when attempting to reach the female audience which keeps them from realizing success with social media.
12 Mistakes Male Marketers Continue to Make When Marketing to Women With Social Media
- They are still trying to tell women what they want
- They are not listening to what women are saying
- If they do listen, they are still interpreting from the male perspective
- They are trying to sell before connecting
- They expect immediate results
- They have not defined valid expectations
- They try to find ways around the time required to build relationships
- They assume social media means “Facebook”
- They don’t know how to engage the female
- They open channels with little or no strategy
- They are working from a linear mindset as opposed to a multi-layered process
- Finally, and my favorite – they are looking forward to the recession ending so things can return to normal.
Bottom line, you are not going to stop the control that social media has provided people and you are not going to quieten the female voice. Quite the contrary. They are simply getting louder.
Not “getting it” is no longer an option. If social media is not working for you, try breaking through some of the barriers to reach your market on the other side.
Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
Filed under: Advertising during recession, Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet