The Purchasing Power of Women [Infographic]

Women continue to gain control of wealth and purchasing power. Check out the infographic below from an article by @DawnLBillings in the Business Insider.



Marketing Zeus: The Purchasing Power of Women

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

3 Responses to “The Purchasing Power of Women [Infographic]”

  1. […] don’t lie, and women in most households do the shopping and control the family finances. Women have great purchasing power in the marketplace and marketers need to take note. Marketing to women is different than men, each […]

  2. Are there any statistics that track the actual number of women used in advertisements, not “effects” or “social engineering” but hard data on the actual numbers. What percentage of ad in any media (TV, Magazines, Newspapers, digital) use woman in their ads as opposed to men – or even children. It appears that woman are used in most advertisement and I am interested in the hard data on this.

  3. […] to women and minorities isn’t just good practice, it makes for smart growth. Women represent 86 percent of consumer buyer power ($7 trillion annually) in America followed closely by the growing Latino market. Arcview would be […]

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