Is Marketing To Women All Fun and Games?

Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, LLC) That is more than one full work day.

So who is the average social gamer? According to this recent Infographic created by Flowtown it is 43-year old females.

A few other facts:

  • 54% of social gamers are women
  • 43% are college graduates
  • 43% make $50,000+ income

The study by Interpret, also revealed:

  • 42% of game players say they are more motivated by social games that offer coupons, or gift cards, or other real-world rewards
  • 24% of players claim they have clicked on an in-game ad to make a purchase.

With the top two reasons for playing social games being friendly competition and interaction, it should be no real surprise that women dominate. But it is the growing trend, the amount of time spent and willingness to click ads that make social games especially appealing to brands. SHE is not playing around.

Who Are Social Gamers?
Flowtown – Social Media Marketing Application


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