CREEPY was the first word that came to mind as I watched Toyota‘s new “Family People Person” Prius commercial. Next was “disturbing” and then “I don’t get it.” (I actually do “get it” now or rather, I get what they are “trying” to say after it was explained to me in the “Making of Toyota Prius Family People Person” video.) And while I “get” the Andre Martins de Barros artful concept they were mimicking, I still think the spot is disturbingly creepy.
Toyota and Saatchi & Saatchi are, no doubt, attempting to further exploit the success of their 2010 and 2011 “Man, Nature and Machine” spots. But much like Hollywood learns, sometimes the sequel just isn’t working. It becomes much like trying to pull your nose out of your butt… oh… wait…..
As much as I like the first ones, I detest the 2012 version. Thank goodness for the big yellow alarm clock. I know exactly when to switch the channel.