How Brands Can Effectively Connect With Female Bloggers

Cloud Showing Brands That Are Creating Successful Relationships With Female Bloggers

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties.

But about two-thirds  of female bloggers reject at least half of the pitches they receive.

Why? Because some brands do a better job at connecting with them than others. The 2011 Brands and Women Bloggers Influencer Partnership Study reveals what the ideal brand partnership looks like from the female blogger perspective.

A few of the key findings include:

  • 58% of bloggers have never been approached by a brand to work on a campaign.
  • Social good matters. Campaigns that include an element of social good increase trust levels for 56% of bloggers surveyed.
  • Women bloggers want long-term, deeper relationships with a few special brands
  • Compensation matters. 90% are interested in working with brands, so long as there is some form of compensation.
  • 70% of bloggers trust a brand more when that brand is promoted or recommended by someone they know from a blog or social media.
  • 87% of bloggers said personal feelings about a brand influences whether they will work with that brand.

Because the product categories and types of brands favored by a blogger are typically a personal choice, brands need to get to know more about what the bloggers are writing about and who they are connecting with. Brands need to develop long-term relationships with them. Nearly six in 10 preferred to work over a long period with just a few favored brands.

Bottom line, connecting with female bloggers is much like connecting with your female audience. You need to not only know who they are, you need to understand and respect them.


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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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5 Responses to “How Brands Can Effectively Connect With Female Bloggers”

  1. I would love to be approached by a brand about a campaign but I do know I have to grow my reach first. It’d also be great if it had to do with social good since every brand should have a cause it supports.

  2. True words spoken here. companies need to address their branding strategy accordingly.

  3. […] 5. How Brands Can Effectively Connect With Female Bloggers by Stephanie Holland […]

  4. A brand/blogger relationship is a business relationship and is more successful when approached that way from the beginning. I am much more likely to work with a brand if:
    1- they have actually visited my site before approaching me
    2- it’s a good fit for my audience
    3- compensate me ( of course )
    4- contact me well before the promotion or event takes place
    5- follow through by sharing what’s published on their social media platforms.

    Most important criteria ? It must be a good fit for my audience !

  5. Thanks, Karen! Great info. Brands, are you listening?!

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