Who Makes The Final Marketing/Creative Decision at Your Company/Agency? Male or Female.

While several opinions typically go into strategies and ads created, it most always comes down to ONE  final decision maker. Who in your company decides if a concept or ad ever sees the light of day? Male or female?


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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