The Power of Female Business Owners in Business-to-Business Marketing

Now the fastest-growing business segment of the economy, thousands of female-owned businesses are starting up every day all over the U.S. For new business owners finding the right place to set up a business can be a real challenge, such as finding the right building to house the growing company. For a business to thrive all parts of it has to work, like having the right energy company, and luckily there are a lot of places to learn more about business energy to help new business owners get on the right track when setting up their business. So it makes since that smart business-to-business marketers are beginning to recognize and study this valuable niche.

Here are some fast facts about women business owners:

• The number of businesses owned by women increased 20 percent during a recent five-year period, according to the U.S. Census Bureau, while the revenues produced by those firms jumped 15 percent.
• Female CEOs running major U.S. corporations grew from nine to a record 12 in 2007, according to USA Today.
• Women business owners are growing rapidly in “non-traditional” industries like construction, manufacturing, transportation, communications, and public utilities.
• Women business owners are more likely than their males counterparts to embrace technology as part of their strategy and more likely to have a website with purchasing capability.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

2 Responses to “The Power of Female Business Owners in Business-to-Business Marketing”

  1. “Female CEOs running major U.S. corporations grew from nine to a record 12 in 2007, according to USA Today.”

    Why do you think this figure is so low?

  2. I do not even know the way I ended up here, however I assumed this post was once good. I do not recognise who you’re however definitely you’re going to a well-known blogger if you happen to aren’t already. Cheers!

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