OneUpWeb recently released a new report titled, “The New Rules of SEO.” Ironically, the findings reveal what social media strategists have been screaming the past few years – it is all about delivering user-driven content.
Search engine optimization has evolved over time and it is no longer simply about keywords, meta tags and web pages to get to the top of the page. According to the report, variety and diversification across channels can make all the difference in the race to a first page rank. And with the top five results being more likely to get a click before the 6th and 7th result by a factor of 10, this is something that must not only be considered, but figured out.
Whether the goal is to engage with the female customer, ensure she shares with others, or to have her act upon it, the information must be pertinent and valuable. In order to deliver on this, you must know who she is and what she wants.
Admittedly, this makes the job for marketers much more difficult and time consuming, but a few highlights of the report, noted below, reveal it is definitely worth the effort.
- In 2010, there were on average over 23 billion searches online every month.
- There has been more than a 72 percent increase in search queries since April 2009.
- Twitter feeds, Facebook comments, blog posts and more are being picked up by search engines. Search engine optimization isn’t just about website content anymore—this means businesses need to pay mind to social feedback more than ever.
- A blog can increase the number of indexed pages.
- Companies that blog have 434 percent more indexed pages than companies that don’t.
- Search engine query boxes are longer, a sign that “keyword phrases” are more effective (and therefore valuable) than single keywords.
- Click rates go up when more terms are used, indicating that the longer keyword phrases are generating more useful and relevant results.
- There is a 236 percent increase in monthly leads for company’s that have more than 311 pages indexed by Google —the magnitude of which can be extensive when considering ROI.
Download the full report here.