Want to Target Female Buyers? Aim for Social Media

In a recent study, Rapleaf found that the women are the primary users of social networking sites. While both men and women utilize Social media. The women far outpace the men.

The study titled, Statistics on Google’s OpenSocial platform end users and Facebook users gathered data and released stats on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5 – five social networks on the OpenSocial platform as well as data on Facebook users.

Here are some highlights from the study:

• Of the 2.6 million Facebook users identified in the study 63% were female and 36% were male
• Of the 11.3 million MySpace users identified 63% were female, 36% were male
• Of the 2.4 million Friendster Users identified 58% were female and 41% were male
• Of the 1.3 million Plaxo Users identified 62% were female and 37% were male

For more information, read the article Business Week wrote about the study: The Social Media Gender Gap



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

6 Responses to “Want to Target Female Buyers? Aim for Social Media”

  1. Women are earning lots of independent money and know how to use it!… 🙂
    I’m a recent addition to the 63% of women on myspace. Find me here: http://www.myspace.com/413957875

  2. Not only are women are all over sites such as Facebook and MySpace, now there are social networks for a niche market such as women over 40

  3. It’s a known fact that women make most of the important decisions. Many stores are geared toward the female buyers such as Best Buy having whats known as “Jill” store layouts. Besides, if momma ain’t happy, ain’t nobody happy!

  4. Hi,
    I am the co-founder of the International NGO = EVE-olution Foundation Inc. We rely on women entrepreneurs around the world to give our children to live in a safer and healthier planet than predicted by bthe best world experts. Women entrepreneurs are the powerful influencers in their countries and can convince the private and public leaders. Our action/mission is to empower women entrepreneurs in dveloping and emerging countries (80% of our planet)

  5. […] to as being popular social sites that are designed almost entirely to and for women. Sites like Sheconomy are even designed to target women in marketing […]

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