Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little to say. I did agree that it must be about “guy humor” because there was no connection for me, whatsoever. But to be honest, I simply didn’t get it.
So, I watched it again. Still, no connection. What I do get is that they are saying women never shut up. And… so much so that they take their mouths off and leave them running when they lay their phones down. Creepy!
Then I did a search for the rest of the campaign. After watching the other two spots, I disliked the concept more. Even the production value “as the women take their mouths off” looks like something you would see on COPS when they don’t show the face of a minor or they are covering an inappropriately exposed body part.
The forced attempt at humor left the ads confusing, convoluted and not at all funny. As a matter of fact, the more I tried to understand the ads, the creepier and more inappropriate they became. They talk about having affairs with married men, open wound infections and chewing someone else’s unidentified gum. Plain wrong, disgusting and gross.
Who are they talking to?
According to Baar, these ads are specifically targeted toward the 18-34 female. I think they completely missed the mark. Admittedly, I do not fall into the 18-34 female age range they were aimed at, so I decided to ask others how they felt. To date, I have found no females in that age group who even remotely like the ads. I haven’t even found guys that like them.
So, is it just me? Check out the other two below. I’d love to know what you think.