Comments on: How Women’s Needs, Online Channels and the Buying Process Converge to Perpetually Market Your Brand http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/ A guys guide to marketing to women Fri, 10 Feb 2012 23:59:47 +0000 hourly 1 http://wordpress.com/ By: sheconomy http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comment-2657 Thu, 09 Jun 2011 02:53:17 +0000 http://she-conomy.com/?p=1906#comment-2657 Ray, thanks so much for the kind words. I am pleased the information is helpful. Marti’s comment was simply due to a misunderstanding. The “stages of the process” linked to this post: http://ow.ly/5dB2Q which identified Marti as the originator of “5 Stages.” To make it more clear in this post I added her name here as well (which was not there when she made the comment) So, all is good! :)

]]> By: Ray Knight http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comment-2655 Tue, 07 Jun 2011 20:14:16 +0000 http://she-conomy.com/?p=1906#comment-2655 Stephanie, once again another insightful and delightful piece of information and insight about the market we so love to serve and work so hard to keep happy. Interesting question from Marti Barletta who was one of our earlies sources of women’s market insights(Both her books and articles/blog posts etc) that we found documented or validated by other leading women’s market visionairies and consultants.

Ray Knight
Chief Envisioneer Officer

]]> By: Marti Barletta http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comment-1074 Mon, 08 Feb 2010 18:41:34 +0000 http://she-conomy.com/?p=1906#comment-1074 Stephanie –

I’d love to know what research you’re citing that reveals that “women are in control of at least 4 of the 5 stages of the buying process. ” I thought I had originated that as one of my consumer insights in my book, Marketing to Women, but would love to have documented research to substantiate it.

Marti Barletta

]]> By: LJ Jones http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comment-899 Wed, 11 Nov 2009 17:12:51 +0000 http://she-conomy.com/?p=1906#comment-899 Best line “they are not really in control of that stage either – they just think they are.” Ha. Thanks for the great article

]]> By: Dr Wright http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comment-772 Mon, 28 Sep 2009 02:44:10 +0000 http://she-conomy.com/?p=1906#comment-772 Wow! I love the graphics, a truly well thought out post.

Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
http://www.twitter.com/drwright1

]]> By: sheconomy http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comment-770 Fri, 25 Sep 2009 22:23:25 +0000 http://she-conomy.com/?p=1906#comment-770 Thanks so much for your comment! The research reveals that women are “IN control of at least” 4 of the 5 stages of the buying process, but yes, a great amount of the time they are also in control of the purchase.

]]> By: coyleart http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comment-769 Fri, 25 Sep 2009 20:28:57 +0000 http://she-conomy.com/?p=1906#comment-769 I recently bought a point-and-shoot camera and of course did my research online. Flickr actually became one of my main sources for information, way above the manufacturers websites – it’s an enormous community there, far bigger than just my FB network but seems personal. This is such an interesting trend and a thought-provoking article, but I’m not sure I get the part where in a partnership purchase women aren’t as often the ones whipping out the credit card – can that possibly be true?

]]>