I can’t speak to Activia’s usefulness as I’m too young, but those dessert-flavored yogurts are pretty awesome. I have one per day. (For the record, I don’t get to eat steak once a day.)

But here’s how you know the marketing has gotten out of hand. I’m more confident buying condoms or diet drinks than I am buying yogurt.

I could do an ad for them, wearing my mud caked contractor’s uniform. “After a hard afternoon in the trenches, I need a little energy boost. I like dairy products, but they don’t like me. Activia, it’s good – it’s the only dairy product I can eat that doesn’t give me diarrhea, good.”

Can’t stand yogurt….why on earth would anyone eat something that tasted like that?

Don’t mean to rant here, but the biggest problem with the industry is landfill and energy waste with those stupid individual plastic containers. I can’t begin to guess the amount of water, petroleum and energy that goes into those things, and frankly they don’t get recycled.