That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it’s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of poor marketing to women are dead on.
Special thanks to twitter.com/TWOCOMMACOPY (via) www.kristinamills.com/blog/ for sharing this video with me!
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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Targeting Women, bad advertising, Sarah Haskins, Twocommacopy, Kristina Mills
Very funny.
Don’t mean to rant here, but the biggest problem with the industry is landfill and energy waste with those stupid individual plastic containers. I can’t begin to guess the amount of water, petroleum and energy that goes into those things, and frankly they don’t get recycled.
Love the spoof.
Can’t stand yogurt….why on earth would anyone eat something that tasted like that?
As a guy who has digestive problems and who eats Activia regularly, I am wondering why they don’t try to harder to market the product to men. They are missing out on a whole other market.
I could do an ad for them, wearing my mud caked contractor’s uniform. “After a hard afternoon in the trenches, I need a little energy boost. I like dairy products, but they don’t like me. Activia, it’s good – it’s the only dairy product I can eat that doesn’t give me diarrhea, good.”