Comments on: Is ATT Missing an Opportunity for an Alley-Oop? http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/ A guys guide to marketing to women Thu, 29 Jul 2010 21:42:00 +0000 hourly 1 http://wordpress.com/ By: Lorian Rivers http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comment-1188 Lorian Rivers Mon, 01 Mar 2010 23:47:14 +0000 http://she-conomy.com/?p=1987#comment-1188 I don't watch sports..but have seen this commercial a lot....on cable....mainstream....so kudos to them. I had no idea he was a celebrity either....but love the whole concept! I don’t watch sports..but have seen this commercial a lot….on cable….mainstream….so kudos to them.

I had no idea he was a celebrity either….but love the whole concept!

]]> By: Loreena http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comment-1187 Loreena Mon, 01 Mar 2010 21:23:13 +0000 http://she-conomy.com/?p=1987#comment-1187 That made me smile all the way from Australia, love it!!! That made me smile all the way from Australia, love it!!!

]]> By: Summer http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comment-1038 Summer Mon, 25 Jan 2010 19:53:39 +0000 http://she-conomy.com/?p=1987#comment-1038 I had no idea the guy in this commercial was a celebrity; I liked the commercial because of the little girl finding her dog. Reminds me of a Hallmark commercial...and yes, I did get a lump in my throat. (sniff) And on a professional level, yes, AT&T definitely hit a home run on this one. It does show social media at its best. I agree with Susan (above) that since everyone's involved, they all get to celebrate when the girl finds her dog; they all get to take a part in that joy. Kudos to the agency who produced this one! Well done. I had no idea the guy in this commercial was a celebrity; I liked the commercial because of the little girl finding her dog. Reminds me of a Hallmark commercial…and yes, I did get a lump in my throat. (sniff)

And on a professional level, yes, AT&T definitely hit a home run on this one. It does show social media at its best. I agree with Susan (above) that since everyone’s involved, they all get to celebrate when the girl finds her dog; they all get to take a part in that joy. Kudos to the agency who produced this one! Well done.

]]> By: Mishell http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comment-975 Mishell Wed, 23 Dec 2009 13:38:13 +0000 http://she-conomy.com/?p=1987#comment-975 This commercial is great. It appeals to me as a women. The idea of connecting to for a common goal is great. It also brings you back to a time when you where a kid and you lost something you loved. I agree if AT &T doesn't see the value in this commercial they are blind. This commercial is great. It appeals to me as a women. The idea of connecting to for a common goal is great. It also brings you back to a time when you where a kid and you lost something you loved. I agree if AT &T doesn’t see the value in this commercial they are blind.

]]> By: susan http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comment-817 susan Mon, 12 Oct 2009 14:23:20 +0000 http://she-conomy.com/?p=1987#comment-817 Definitely appealing to women, but not just... because don't men love to fix problems? I was thinking the spot is great because it includes the love of dogs (men, women, kids love dogs), people helping a kid solve a problem, and then everyone gets to celebrate when it's found. That last bit struck me most. In social, even if your tweet didn't "solve" it, you're a part of it and then get to share in the happiness. Nice job AT&T (and the agency; whoever it was). Definitely appealing to women, but not just… because don’t men love to fix problems? I was thinking the spot is great because it includes the love of dogs (men, women, kids love dogs), people helping a kid solve a problem, and then everyone gets to celebrate when it’s found. That last bit struck me most. In social, even if your tweet didn’t “solve” it, you’re a part of it and then get to share in the happiness. Nice job AT&T (and the agency; whoever it was).

]]> By: Allison http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comment-799 Allison Fri, 09 Oct 2009 14:56:03 +0000 http://she-conomy.com/?p=1987#comment-799 As a dog owner, this commercial struck me as well. Although I realized the guy they focused on was a celebrity, I did not know who he was. I first saw it last night during Grey's Anatomy, so I think they will be targeting women as well. As a dog owner, this commercial struck me as well.

Although I realized the guy they focused on was a celebrity, I did not know who he was.

I first saw it last night during Grey’s Anatomy, so I think they will be targeting women as well.

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