Comments on: NBC to Reveal “Eye-Opening Information” About Women’s Buying Power http://she-conomy.com/2009/10/02/nbc-to-reveal-%e2%80%9ceye-opening-information%e2%80%9d-about-women%e2%80%99s-buying-power/ A guys guide to marketing to women Thu, 29 Jul 2010 21:42:00 +0000 hourly 1 http://wordpress.com/ By: Marti Barletta http://she-conomy.com/2009/10/02/nbc-to-reveal-%e2%80%9ceye-opening-information%e2%80%9d-about-women%e2%80%99s-buying-power/#comment-1077 Marti Barletta Mon, 08 Feb 2010 23:58:57 +0000 http://she-conomy.com/?p=1967#comment-1077 As a member of the Women at NBC Universal 2009 Advisory Board, I was privileged and pleased to be invited to an intimate Board Breakfast where Shriver presented findings and insights from her study - as well as a signed copy of the full report! It is amazingly in-depth and the information will do much to move policies and programs forward, I dearly hope. Shriver's well-earned visibility as former NBC newscaster and First Lady of California, in which capacity she has injected new vitality and relevance into the annual Woman's Conference there, gives her the bully pulpit and top-level connections needed to get the topics taken seriously. Lauren Zalaznick also recently shared with the Board the summary findings of NBC Universal's research. As you suspected, there is not much there that we in the MTW space don't already know. The good news is that perhaps the mainstream media and marketers will finally start to take some action to address their opportunities with women, instead of continuing to leave heaping piles of cash on the table! Marti Barletta Author, Marketing to Women; and PrimeTime Women As a member of the Women at NBC Universal 2009 Advisory Board, I was privileged and pleased to be invited to an intimate Board Breakfast where Shriver presented findings and insights from her study – as well as a signed copy of the full report! It is amazingly in-depth and the information will do much to move policies and programs forward, I dearly hope. Shriver’s well-earned visibility as former NBC newscaster and First Lady of California, in which capacity she has injected new vitality and relevance into the annual Woman’s Conference there, gives her the bully pulpit and top-level connections needed to get the topics taken seriously.

Lauren Zalaznick also recently shared with the Board the summary findings of NBC Universal’s research. As you suspected, there is not much there that we in the MTW space don’t already know. The good news is that perhaps the mainstream media and marketers will finally start to take some action to address their opportunities with women, instead of continuing to leave heaping piles of cash on the table!

Marti Barletta
Author, Marketing to Women; and PrimeTime Women

]]> By: Are Aunts the New Mom? « She-conomy http://she-conomy.com/2009/10/02/nbc-to-reveal-%e2%80%9ceye-opening-information%e2%80%9d-about-women%e2%80%99s-buying-power/#comment-829 Are Aunts the New Mom? « She-conomy Thu, 15 Oct 2009 19:35:04 +0000 http://she-conomy.com/?p=1967#comment-829 [...] Posted on October 15, 2009 by sheconomy As I was thinking about NBC’s upcoming report about women’s buying power, I am hopeful they plan to address one of the most overused stereo-types about women. Many male [...] [...] Posted on October 15, 2009 by sheconomy As I was thinking about NBC’s upcoming report about women’s buying power, I am hopeful they plan to address one of the most overused stereo-types about women. Many male [...]

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