Comments on: Men, Hard Proof That Social Engagement Equals Higher Revenue.

By: 10 Essential Rules using Social Media when Marketing to Women | Whats New Online

Sat, 24 Apr 2010 13:06:54 +0000

[...] So get started because social media is not an option when it comes to marketing to women. Don’t let perceived failures of others efforts in the social space make you think it’s not worth the time and effort. Because when it’s implemented correctly, social engagement equals higher revenue! [...]

By: Veta Bateham

Veta Bateham — Tue, 30 Mar 2010 11:21:58 +0000

Hello,

Enjoyed the post – very informative. Speaking high concepts there. As a new business, I am looking to read more content on what the engagement looks like. I understand the viral concept, seen it firsthand, understand it needs to be done – but not sure what is done to actually engage people.

Which resources would you recommend on this topic?

Thanks!

By: Men, When Marketing to Women, Social Media Rules…Literally « She-conomy

Mon, 29 Mar 2010 22:25:18 +0000

By: simon hamer

simon hamer — Mon, 22 Mar 2010 22:37:35 +0000

Months on, this appears on twitter and those that doubt the validity of what you are saying take another nail in the coffin of their beliefs.

By: John Hutson

John Hutson — Fri, 04 Dec 2009 15:52:45 +0000

This was an awesome report. A few months back I was introducing Social Media within where I work and showcasing how powerful it really is and how it cannot be ignored.

I gave them all a hard copy to take away with them, and showed them some of the graphs from the report on the big screen to emphasise there was indeed a trend with higher engagers compared to low engagers.

I emphasised, that the ones in charge of the money side of things in marketing HAD to read the report to show that the return is worthwhile.

Thanks for talking about this report and helping to get it out there further. I would strongly recommend this report be given to the relative people if you are trying to promote the use of Social Media within your business or where you work.

By: Bob Sanders

Bob Sanders — Fri, 30 Oct 2009 21:31:42 +0000

Really? REALLY? ARE YOU KIDDING ME?

I’ve been preaching this for years!

Doesn’t matter if you are trying to build a relationship with a prospect, a person, a brand, or a mate, it all boils down to understanding the gears behind relationships! Or as we call it CHEMISTRY!
http://sandersconsulting.com/winningthechemistrybattle.html

How to get Chemistry on your side? That’s an important technique called “profiling” which means figuring out which one of four major profiles do your decision maker falls in. And that’s not difficult to learn but it’s vital to know and understand.

We’ve trained many agencies in profiling and how to put prospects into one of the four major prospect quadrants called Headline®, BodyCopy®, Logo®, and Illustration®.

Heck, they even fall into the same boxes! Headlines are Mavens, BodyCopy’s are Selectives, etc.

Some really good points outlined in the article! And I have lots of proof it works, not just on a personal level but with how you design a marketing plan. Nice to see it will work in the world of social media!

Of course this begs the question… then why do opposites attract? Most of our first marriages are with someone from across the axis… Mavens marry Wallflowers, etc. Just think about your own relationships and there are some interesting ideas for marketing plans in there I’m sure.

Stick around and I will explain more on my blog!

Thank you for posting this! Truly a wonderful post!

Bob
Blog: http://sandersconsulting.com/newbusinesshawk/
Twitter: http://twitter.com/newbusinesshawk
Linkedin: http://www.linkedin.com/pub/robert-sanders/3/b01/59a

By: Lynn @Mama_Says

Lynn @Mama_Says — Tue, 06 Oct 2009 13:21:11 +0000

Your Engagement Profiles is a wonderful tool to use when developing a social media strategy and your take-aways are right on the mark. Thanks for the articulating the need for focus. Success takes planning.

By: 6 Examples of Appealing Ad Agency Blog Posts « FUEL LINES Fueling Ad Agency New Business Through Social Media

Fri, 02 Oct 2009 10:34:03 +0000

[...] Men, Hard Proof That Social Engagement Equals Higher Revenue [...]

By: Roberta Jerram

Roberta Jerram — Fri, 04 Sep 2009 15:13:30 +0000

Fantastic article! You talk of the ripple effect, but I think most of us are only at the beginning of this ripple. Who knows what potential business we could all be seeing in 5-10 years time based on the foundations we are laying right now.

I love that you addressed this to the men Stephanie! Now all we have to do is teach them EQ!

Roberta

By: Reading: Hard Proof That Social Engagement Equals Higher Revenue | Direct Sales and Social Media

Fri, 04 Sep 2009 14:59:52 +0000

[...] Reading: Hard Proof That Social Engagement Equals Higher Revenue September 4, 2009 by Jennifer 0 Comments – Leave a comment! I read this great article on the sheconomy blog that provides some really interesting insight, based on a report of a study conducted by Charlene Li, on the types of brands using social media, how they’re using it, and how these levels of engagement impact the bottom line. You can read the whole article, and download the report, here: http://she-conomy.com/2009/09/03/male-marketers-social-engagement-social-channels-increased-revenue-... [...]