Comments on: Men, Today Marketing to Women is About Lifestages, Not Ages.

By: When Marketing to Women, Don’t Be A Man: Ask For Directions « She-conomy

Thu, 19 Jan 2012 19:48:21 +0000

[...] Demographics are dead. We can no longer look at them as by age but instead must consider their lifestage. The female is different than she was 10 years ago, they are different from each other and they change pending where they are in life. A 40-year old female might have a toddler at home, a child in college or may have never married or had children at all. What connects with the situation of the one with a toddler has little chance of speaking adequately with the needs of the other two. [...]

By: nubiä

nubiä — Fri, 15 Apr 2011 13:08:10 +0000

I truly appreciate this article. As a new business owner, I am always looking for new ways to connect with my customers. The points made were really informative.

My question is this: I have transitioned from B2B to B2C. I sell natural personal care products to spas, resorts and hotels. How can I apply this information for my situation?

Thanks,

Nubiä — ‘The Modern Naturalista’
http://www.twitter.com/mod_naturalista

By: steve olenski

steve olenski — Wed, 21 Jul 2010 16:45:59 +0000

“The thrill is in the hunt.?” I thought men were the hunters? LOL… great post Stephanie. As a male of the species, I am always trying to “get to know her” and I dont just mean my wife!

By: Male Marketers, Don’t Forget to Target the Single Woman « She-conomy

Male Marketers, Don’t Forget to Target the Single Woman « She-conomy — Wed, 14 Jul 2010 12:33:56 +0000

[...] enough. You must understand WHO she is to connect with her effectively. You must think in terms of lifestages, not ages. You must listen to her. Engaging the single woman is completely different than engaging [...]

By: Kathryn

Kathryn — Fri, 05 Mar 2010 21:15:09 +0000

This is so true. I am a 42 year old single, no kids, business owner and I have women in my networking groups who are my age with young kids and some have kids in college.

The points you make are bang one. The only other thing I would add is women want to develop a connection or relationship before making a major purchase. They want to know, like and trust you.

Thanks for the great articles….keep it up!

Kathryn
Home For Her

By: Expanding Creations

Expanding Creations — Thu, 07 Jan 2010 15:31:52 +0000

Great thoughts!

By: Hey Guys, Is Your Female Customer Breaking Up With Your Brand? « She-conomy

Hey Guys, Is Your Female Customer Breaking Up With Your Brand? « She-conomy — Mon, 09 Nov 2009 03:49:47 +0000

[...] trusting relationship, in this rapidly changing market? Then make an effort to know who the female consumer of today is, believe she reacts differently than men, understand her, and know how to connect with her on [...]

By: Scott Howard (ScLoHo)

Scott Howard (ScLoHo) — Tue, 15 Sep 2009 18:58:38 +0000

This is actually true for both genders. I’m 49 and my youngest is my 21 year old step daughter.

Next oldest is my 23 year old daughter who’s been married 2 years.

I have older co-workers (53) who have 7 & 8 year olds at home.

The lines are not, and never have been easily drawn.

By: Men, Women are Different Today and What Worked in the Past Will Not Work in the Future. « She-conomy

Mon, 24 Aug 2009 18:13:59 +0000

[...] trying to hit an ever-moving target. But the companies who ready themselves by knowing who the female consumer of today is, believing she is reacting differently than men, understanding her, knowing how to connect [...]