You’re absolutely right. There’s really no evidence to support this kind of thing. Where’s the research proving that there are in fact 5 steps to a buying process?
And since when was “ownership” a part of the buying process? Once you’ve purchased something, you own it. You’re not still buying it (unless it’s a lease/rent… but I digress).

This is exactly the kind of post that feel-good blogs will link to, not realizing that there is absolutely no evidence in support of it.

I could come up with my own theory on the steps of the buying process. That doesn’t make them valid.

In fact, I propose the steps for making a terrible blog post:

I: Do no research.

II: Write some feel-good text that appeals to modern cultural mores (in this case, feminism).

III: Pass off your own ideas as facts.

IV: Watch as the suckers take your word as gold.

Franklin

Bunk.

Your process steps make no sense.

I can think of dozens of purchasing decision where my spouse played no role whatsoever. Cars, TV sets, some furniture, shop tools.

It depends on the item. Roles can change depending on the decision that is being made.

“For the post purchase stage, women are the ones who pay the bills, make the health care appointments, deal with the warranties, arrange the vacation, etc.” Emphatically bunk.

“For the post purchase stage, women are the ones who pay the bills, make the health care appointments, deal with the warranties, arrange the vacation, etc.”

This is the kind of statement that needs to be backed up by concrete facts and/or statistical data.

Nonetheless, an intriguing take on the buying process in a modern capitalist society.