http://she-conomy.com/2009/06/24/men-who-do-you-trust-with-your-brand/ A guys guide to marketing to women Wed, 01 Feb 2012 18:52:09 +0000 hourly 1 http://wordpress.com/ http://she-conomy.com/2009/06/24/men-who-do-you-trust-with-your-brand/#comment-1017 Tue, 12 Jan 2010 21:28:38 +0000 http://she-conomy.com/?p=1470#comment-1017 Checking out the http://she-conomy.com/report/facts-on-women/ and cannot for the life of me find the 3% source. Sorry if it’s up there and I’m missing it. Appreciate any followup.

]]> http://she-conomy.com/2009/06/24/men-who-do-you-trust-with-your-brand/#comment-1016 Tue, 12 Jan 2010 21:26:49 +0000 http://she-conomy.com/?p=1470#comment-1016 I’m interested to know the sources on all this research! Got a video equivalent of a bibliography? In particular, where is that 3% of creative directors number coming from!? That was not my experience back in the original dotcom days when I worked in branding & advertising. So I’m just really surprised, and intrigued! Thanks for any further info you can offer.

]]> http://she-conomy.com/2009/06/24/men-who-do-you-trust-with-your-brand/#comment-851 Wed, 28 Oct 2009 19:20:21 +0000 http://she-conomy.com/?p=1470#comment-851 Thanks for exposing this inequity in advertising. Luckily, I’m part of the 3% female creative directors. But there’s a true story posted on our website (under 3 Quick Takeaways) about an agency that pitched a major car account, used 16 men and 1 women as their pitch team, and then criticized the client when they didn’t land the account. The cluelessness about the marketplace is baffling — and will bankrupt agencies in the long run.

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