Earlier this week I spoke in Atlanta at the New Business from Social Media workshop. As I mentioned in a previous post about Why Ad Agencies Are Not Getting Social Media, there are several reasons agencies have yet to buy-in to learning and participating in social media, including:
- too time intensive
- do not understand how they can make money at it
- overwhelmed by it
- do not get how to integrate it with traditional media
- were already deficient with interactive
- speed of its popularity, can’t keep up
- creative staff feels it is a trend
I was asked to discuss the importance of agency buy-in when approaching social media. Dave Currie, President of Catapult New Business, has highligthed my presentation on his blog for those who might be interested.
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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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Filed under: Marketing 2.0, Social Media, Web 2.0 Tagged: | Catapult New Business, Dave Currie, New Buisness from Social Media
