Comments on: Women Over the Age of 55 Are The Largest Growing Group on Facebook

By: @SCHugarMama

@SCHugarMama — Fri, 25 Jun 2010 15:22:23 +0000

I love this article even though it is more than a year old. BUT WHAT ARE YOU DOING USING THAT PICTURE????? Those are not 55 year old women, those are 85 year old women. Oprah is 55. I realize stock images have grey-haired people for anyone called “senior” but since the retirement age is now 62, and soon to be 65, let’s retire these tired images and reflect what boomers actually look like. Please. and Thank you.

By: Dorothy Dalton

Dorothy Dalton — Mon, 21 Jun 2010 15:49:57 +0000

This is an interesting demographic shift but noticably the 50+ women polled don’t seem to use it for professional networking. Why is that? It would be an interesting concept to explore. Struggle also with being classed as ” elderly” !

By: tdp

tdp — Wed, 02 Jun 2010 01:54:06 +0000

Interesting data and ideas….but excuse me…my colleagues and I are over 50 and no one views us as “elderly”….what’s up with that? And I wonder what the source is of the demographics…I know dozens of women in this age bracket who also use FB for entrepreneurial support. Thanks though, interesting.

By: Krochmal Tweet Log « Krochmal’s Weblog

Krochmal Tweet Log « Krochmal’s Weblog — Wed, 24 Mar 2010 04:04:40 +0000

[...] she-conomy.com/2009/04/14/women-over-the-age-of-55-are-the-largest-growing-group-on-facebook/ bit.ly/9FrIAg [...]

By: Mike Rivera

Mike Rivera — Fri, 19 Feb 2010 00:32:31 +0000

So… this group uses Facebook for the same reasons everyone does. Did we expect something different? Sometimes, segmenting a market complicates a situation more than it clarifies, but I guess supporting proof is always good.

By: Bonnie Price

Bonnie Price — Wed, 21 Oct 2009 15:00:32 +0000

This issue clearly “has legs”. We continue to be overlooked or ignored in much of media despite the accurate statistics you quote. Here our visibility has been raised because we have taken to the technology first picked up by the younger kids. It’s seems to be a surprise that we are tech savvy and can mold it’s uses to fit our interests! Gee, we must not be as over the hill as they think!

By: sheconomy

sheconomy — Wed, 14 Oct 2009 22:00:54 +0000

Hi Vanessa, To begin with… you are so right. You do NOT look like you are 54! And, thanks so much for your comment. The main reason we chose that photo was because even though the title said over 55, the study and comments revealed the ages were between 55 and 83. We tried to address the real surprise, which is that the age group represented in the photo is also very prevalent and growing on Facebook. But it might not be so clear as you are the second person who has commented on that. ; )

By: Vanessa

Vanessa — Wed, 14 Oct 2009 21:19:22 +0000

I’m 54 and I have no wrinkles. This picture looks more like the “parents” of people in their 50′s. People in their 30′s don’t even believe I’m 54. I look younger than many of them.

Take time to research for appropriate images. It’s a big part of marketing. You could alienate a lot of people this way. Have you re-read who controls the $$$? We don’t get there by being dummies…but I forgive you (smile)

By: Andy Detterline

Andy Detterline — Sat, 04 Jul 2009 16:41:58 +0000

You blog is one of the very best. Great insights. But come on – what is with that picture? As a 59 woman who markets real estate to 50+ folks I can tell you they don’t look that shriveled up and old – nor do they respond well to people who put up photos suggesting they do.

By: The beginning of the end of Facebook? « Following the Die

The beginning of the end of Facebook? « Following the Die — Fri, 08 May 2009 18:49:52 +0000

[...] a comment » Recently, She-conomy reported that women, aged 55 and up, are the fastest-growing segment of Facebook users. What does [...]