Comments on: Male Marketers Beware When Marketing to Women with Social Media

By: Chuck Franks

Chuck Franks — Wed, 13 Jan 2010 01:38:10 +0000

I encourage people to jump into social media. Only after they continue to try one-way communication can I show mostly men how and when and what “listening” is and where it takes place in a conversation. I don’t think women want to be treated differently. I think they are clearer about their understanding of social media. I spoke to an ABWA group and it was so easy to just point out what they were already doing correctly. They were asking permission to contact any new individuals to share information with them. They were talking about family, business and yes the economy. Those who move ahead in the social media sphere are those who listen first. Great post.

By: @KimMoldofsky

@KimMoldofsky — Thu, 27 Aug 2009 21:01:15 +0000

I’m a momblogger who works with companies as a social media mom to help them understand trends and develop relationships in the mom-o-sphere. I’m surprised that after your talk about women, you recommend 4/5 people to follow on Twitter who are men? (Very wise men, but still.) Check out this list of 25 must-follow moms on twitter http://tinyurl.com/nd7hjk

By: Tom Larsen

Tom Larsen — Fri, 19 Jun 2009 12:48:47 +0000

Would it be safe to say women by preference, want to be engaged, whereas men are more comfortable with “just tell me”? If so, Social Media is much more comfortable for women.

Alongside that, younger people, men and women, have been texting each other prominently. Social media may provide a platform for guys to learn how to be engaged, too. Men 20 years from now may prefer more engagement than they do now. If true, that pretty much eliminates “advertising” as we’ve known it. It’s about “marketing”, not “advertising.”

Social Media would also appear to be quite an advancement in two way communication and community construction that I think I would put past Web 2.0 to maybe Web 2.5 or even Web 3.0. It tags along the mobile phone app wave going on which is also a Web advancement and marketing platform.

The Social Media breakout session at LOHAS was an overflow crowd that went past the room’s capacity. It was balanced for sex and age, for what that’s worth.

By: Tyler Hurst

Tyler Hurst — Sun, 10 May 2009 01:15:13 +0000

Perhaps advertising isn’t the answer here then? I know that women have embraced social media much more so than men, in that they have formed larger, more talkative communities. You don’t hear much about blogging dads, for example.

Men and women do react to advertising differently, but it’s more than because of the message, it’s the medium itself. Perhaps one-way interaction works better for guys, but not for women.

By: sheconomy

sheconomy — Tue, 05 May 2009 21:46:16 +0000

Tyler,

Thanks for your comment. And, yes, as it pertains to advertising. Studies reveal that women do not feel they are understood in the majority of advertising and advertisers are not connecting effectively with them.

~ 59% of women feel misunderstood by food marketers
~ 66% feel misunderstood by health care marketers
~ 74% feel misunderstood by automotive marketers
~ 84% feel misunderstood by investment marketers
~ 91% of women in one survey said that advertisers don’t understand them

I’m saying that if companies want to improve sales, carve market share and have a distinctive impact on their bottom line, they need to not only realize their target should be women, they need to better understand women and how and where to communicate with them.

By: Tyler Hurst

Tyler Hurst — Tue, 05 May 2009 17:36:45 +0000

Women have ruled the world for a long, long time. Are you saying that they should somehow be treated differently now?

By: Social media marketing - top questions answered. : Brand Central Station

Social media marketing - top questions answered. : Brand Central Station — Thu, 09 Apr 2009 13:21:45 +0000

[...] check out this post on the challenges of marketing to women through social media [...]