Comments on: The Advertising Media World Has Changed – FOREVER. For Marketing To Women, It’s A Good Thing.

By: Guys, Is Opening a Facebook Fan Page Your Only Social Media Strategy? « She-conomy

Wed, 06 Oct 2010 02:22:17 +0000

[...] Traditional advertising as we knew it is gone FOREVER. [...]

By: Lindsay

Lindsay — Tue, 27 Jul 2010 22:26:01 +0000

Obviously if you are in the marketing industry you should always make sure your clients have what you call “touch points” across the board. I don’t think that the author is saying that Social Media marketing is the only way to go.. It is clearly not..

However, Social Media marketing actually has a higher return on investment than any other advertising campaign I have seen for companies with medium to small budgets. The reason being that people in general are ad blind. Ads in magazines, on television, and on websites are all just background noise and one out of a thousand actually get through to the user and turn around a sale.

Social media is so different that it can not be valued that way. Social media is the old school way of “word of mouth” marketing. It’s nothing new, its just on a different platform. You now need to create real customer relationships the way the barber shop did 20+ years ago.

This is the natural direction of things.. Its a direct back lash to the digital age of computer generated EVERYTHING.. and I think its a great movement..

By: Tammy Hawk-Bridges

Tammy Hawk-Bridges — Mon, 15 Feb 2010 18:01:36 +0000

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By: sheconomy

sheconomy — Thu, 29 Oct 2009 20:06:39 +0000

Great point Patricia, and I do try to point that out as well, such as in this post. Women are Different Today. Marketing That Worked in the Past Will Not Work in the Future. I agree 100% that effective social media requires an ability to integrate with traditional media, but I also believe that so many are fearful of the social space. And that is going to be detrimental to some companies. You hit on a key point. Banner ads and traditional media are intrusive and that too is a reason that social media must be understood and mastered for companies to completely connect with customers...especially in the not so distant future. Thanks for your comment!

By: Patricia

Patricia — Thu, 29 Oct 2009 14:31:39 +0000

I fully embrace the web and the research on dramatic media shifts. I do not believe however traditional media is dead for women. Women consume magazines by the millions. i would caution anyone working with clients in marketing to women to tread lightly on totally diminishing the benefits of multiple touchpoints with women. Social media is fantastic but its limiting so far and cannot acheive every objective. Banner ads have proven to be less than effective and have many of the same concerns as any intrusive media.
Media is becoming increasingly difficult and the web is critical. But its not the silver bullet as a stand alone.

By: Martin Reed

Martin Reed — Wed, 11 Mar 2009 12:55:27 +0000

Would you say that in comparison, men value ‘relationships with brands’ less than women?

Speaking from an online community standpoint, I have noticed in my community for women that new members start out a little shyer compared to the male members of my mixed communities. However, once they feel more comfortable they form amazing relationships with other members and share very intricate (and often personal) details about their lives. I see this kind of online relationship form far less frequently between men.

- Martin