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	<title>Comments on: Want To Communicate With Female Buyers? Let a Woman Do Your Talking</title>
	<atom:link href="http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/feed/" rel="self" type="application/rss+xml" />
	<link>http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/</link>
	<description>A guys guide to marketing to women</description>
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		<title>By: sheconomy</title>
		<link>http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/#comment-135</link>
		<dc:creator><![CDATA[sheconomy]]></dc:creator>
		<pubDate>Mon, 12 Jan 2009 18:57:33 +0000</pubDate>
		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=513#comment-135</guid>
		<description><![CDATA[Thank you for your comment. I look forward to checking our your service. I would also be very interested if you have any stats about women online especially in the business sense.]]></description>
		<content:encoded><![CDATA[<p>Thank you for your comment. I look forward to checking our your service. I would also be very interested if you have any stats about women online especially in the business sense.</p>
]]></content:encoded>
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	<item>
		<title>By: Jude Sutton</title>
		<link>http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/#comment-134</link>
		<dc:creator><![CDATA[Jude Sutton]]></dc:creator>
		<pubDate>Mon, 12 Jan 2009 17:41:19 +0000</pubDate>
		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=513#comment-134</guid>
		<description><![CDATA[You&#039;re right on with this article. I am a founding member of the largest Business &amp; Social Networks on the internet today. It&#039;s called Cagora. We bring together for the first time Entrepreneurs, Social Networking, and Non-
Profits.

We have a number of women as members and they out perform some of the men. I would love for any of them to come take a look at us and our line of products, and take action by joining us in building this network.]]></description>
		<content:encoded><![CDATA[<p>You&#8217;re right on with this article. I am a founding member of the largest Business &amp; Social Networks on the internet today. It&#8217;s called Cagora. We bring together for the first time Entrepreneurs, Social Networking, and Non-<br />
Profits.</p>
<p>We have a number of women as members and they out perform some of the men. I would love for any of them to come take a look at us and our line of products, and take action by joining us in building this network.</p>
]]></content:encoded>
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		<title>By: Matthew D. Magallanes</title>
		<link>http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/#comment-104</link>
		<dc:creator><![CDATA[Matthew D. Magallanes]]></dc:creator>
		<pubDate>Wed, 19 Nov 2008 20:35:45 +0000</pubDate>
		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=513#comment-104</guid>
		<description><![CDATA[As I guy, I find your site very useful.  And frankly, dead on most of the time.  When I staffed our new marketing department 3 years ago, I hired only women to sell our upscale real estate.  The changes delivered by these smart ladies changed the brand image effectively and left our male-dominated competition scratching their heads.  But I have some comments:  First when trying to hire mostly women even the best intentions and plans are difficult to execute.  Why? Women are just not focusing their marketing expertise or career on critical areas of our business: electronic media, websites and integrated sales center programs at the educational or experience level.  They are focusing on design, graphics, copy and creative.  I find it almost impossible to drive a feminine team in the new technology areas.  They don&#039;t seem interested or available.  Many agencies likewise are talking a big game about delivering a feminine team for these areas, but an all male team of folks show up with a woman &quot;overseer&quot;  

Also:  I am always surprised by the images that women come up with for themselves, and we struggle with that.  For instance the remarkably long-legged cartoon on tis very page above, with sexy (I can&#039;t even  walk properly) heels, very young and thin build, etc.... If I presented that image to my marketing team, I&#039;d get a string of complaints about being sexist from the women, yet women seem eager to promote this image of women.  Perhaps the modern marketing woman can help us understand that.  We find ourselves, as men, often wondering what is sexist, and what is not.  Perhaps it is, as you say, the messenger.  If we concede as marketers to give up the domain of women to women so they can deliver the message to the target customer, does this mean that women cannot market to men?]]></description>
		<content:encoded><![CDATA[<p>As I guy, I find your site very useful.  And frankly, dead on most of the time.  When I staffed our new marketing department 3 years ago, I hired only women to sell our upscale real estate.  The changes delivered by these smart ladies changed the brand image effectively and left our male-dominated competition scratching their heads.  But I have some comments:  First when trying to hire mostly women even the best intentions and plans are difficult to execute.  Why? Women are just not focusing their marketing expertise or career on critical areas of our business: electronic media, websites and integrated sales center programs at the educational or experience level.  They are focusing on design, graphics, copy and creative.  I find it almost impossible to drive a feminine team in the new technology areas.  They don&#8217;t seem interested or available.  Many agencies likewise are talking a big game about delivering a feminine team for these areas, but an all male team of folks show up with a woman &#8220;overseer&#8221;  </p>
<p>Also:  I am always surprised by the images that women come up with for themselves, and we struggle with that.  For instance the remarkably long-legged cartoon on tis very page above, with sexy (I can&#8217;t even  walk properly) heels, very young and thin build, etc&#8230;. If I presented that image to my marketing team, I&#8217;d get a string of complaints about being sexist from the women, yet women seem eager to promote this image of women.  Perhaps the modern marketing woman can help us understand that.  We find ourselves, as men, often wondering what is sexist, and what is not.  Perhaps it is, as you say, the messenger.  If we concede as marketers to give up the domain of women to women so they can deliver the message to the target customer, does this mean that women cannot market to men?</p>
]]></content:encoded>
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	<item>
		<title>By: Darcy Whyte</title>
		<link>http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/#comment-94</link>
		<dc:creator><![CDATA[Darcy Whyte]]></dc:creator>
		<pubDate>Sun, 09 Nov 2008 19:33:11 +0000</pubDate>
		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=513#comment-94</guid>
		<description><![CDATA[I run this really cool event called Social Network Theory Think Tank. (SNTTT). I&#039;ve always had a good turnout but strangely, it&#039;s mostly men.

It isn&#039;t mostly men by design. It&#039;s some anomaly in the way that I promote it or in the audience.

It concerns me because I figure that the group is lacking 50% of the brain power and diversified views).

I love your idea that hiring a women but this organization is a volunteer run grass roots kinda thing.

I organize and host the events myself (I&#039;m not a women). 

I&#039;ve discussed it with the few women that come but that&#039;s had no effect that I can see.]]></description>
		<content:encoded><![CDATA[<p>I run this really cool event called Social Network Theory Think Tank. (SNTTT). I&#8217;ve always had a good turnout but strangely, it&#8217;s mostly men.</p>
<p>It isn&#8217;t mostly men by design. It&#8217;s some anomaly in the way that I promote it or in the audience.</p>
<p>It concerns me because I figure that the group is lacking 50% of the brain power and diversified views).</p>
<p>I love your idea that hiring a women but this organization is a volunteer run grass roots kinda thing.</p>
<p>I organize and host the events myself (I&#8217;m not a women). </p>
<p>I&#8217;ve discussed it with the few women that come but that&#8217;s had no effect that I can see.</p>
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	<item>
		<title>By: sheconomy</title>
		<link>http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/#comment-93</link>
		<dc:creator><![CDATA[sheconomy]]></dc:creator>
		<pubDate>Thu, 06 Nov 2008 18:20:37 +0000</pubDate>
		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=513#comment-93</guid>
		<description><![CDATA[Thanks for your thoughts on this. I read your post and you make excellent points. Yet again, this ad is an example of where men have realized that they need to target women, but they still don&#039;t know how. The sadder thing is, they think they do.]]></description>
		<content:encoded><![CDATA[<p>Thanks for your thoughts on this. I read your post and you make excellent points. Yet again, this ad is an example of where men have realized that they need to target women, but they still don&#8217;t know how. The sadder thing is, they think they do.</p>
]]></content:encoded>
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	<item>
		<title>By: urbzen</title>
		<link>http://she-conomy.com/2009/02/20/want-to-communicate-with-female-buyers-let-a-woman-do-your-talking/#comment-92</link>
		<dc:creator><![CDATA[urbzen]]></dc:creator>
		<pubDate>Thu, 06 Nov 2008 17:03:29 +0000</pubDate>
		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=513#comment-92</guid>
		<description><![CDATA[Also, try to avoid blatantly mocking the exact people you&#039;re trying to reach out to, like in the creepy Brook Shields &quot;Routan Boom&quot; ads: http://urbzen.com/2008/11/06/routan-bust/]]></description>
		<content:encoded><![CDATA[<p>Also, try to avoid blatantly mocking the exact people you&#8217;re trying to reach out to, like in the creepy Brook Shields &#8220;Routan Boom&#8221; ads: <a href="http://urbzen.com/2008/11/06/routan-bust/" rel="nofollow">http://urbzen.com/2008/11/06/routan-bust/</a></p>
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